{"title":"Erika Hall","description":"\u003cp\u003e\u003cstrong\u003eErika Hall\u003c\/strong\u003e offers insightful works that delve into the practical world of research and design. Her writing breaks down complex concepts into approachable, actionable advice, ideal for readers interested in improving their understanding of user experience and decision-making processes.\u003c\/p\u003e\n\n\u003cp\u003eWith a clear and engaging style, Hall's books encourage thoughtful exploration of how research shapes design and communication. Expect candid reflections and strategies that bridge theory with real-world application, making her titles a valuable resource for both novices and seasoned professionals.\u003c\/p\u003e","products":[{"product_id":"just-enough-research-by-erika-hall-9798989358717","title":"Just Enough Research","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eMost design and business decisions are based on some combination of personal preferences, fear, and wishful thinking instead of sound evidence. Most design research is ineffective because it isn't asking or answering the right questions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eJust Enough Research\u003c\/em\u003e is here to help.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're just starting out in your design career, in the middle of a whole mess of product decisions, or trying to help your colleagues get over their fear of admitting ignorance, there is something in this book for you.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eJust Enough Research\u003c\/em\u003e has remained a popular handbook for over a decade, outlasting several technology hype cycles. It's brief. It's practical. It's got jokes.\u003c\/p\u003e\n\n\u003cp\u003eRead this book. You will experience delight.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":48051710689516,"sku":"9798989358717","price":75.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9798989358717-just-enough-research.jpg?v=1785457383"},{"product_id":"just-enough-research-by-erika-hall-9798989358779","title":"Just Enough Research","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eMost design and business decisions are based on some combination of personal preferences, fear, and wishful thinking instead of sound evidence. Most design research is ineffective because it isn't asking or answering the right questions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eJust Enough Research\u003c\/em\u003e is here to help.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're just starting out in your design career, in the middle of a whole mess of product decisions, or trying to help your colleagues get over their fear of admitting ignorance, there is something in this book for you.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eJust Enough Research\u003c\/em\u003e has remained a popular handbook for over a decade, outlasting several technology hype cycles. It's brief. It's practical. It's got jokes.\u003c\/p\u003e\n\n\u003cp\u003eRead this book. You will experience delight.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":48051711443180,"sku":"9798989358779","price":50.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9798989358779-just-enough-research.jpg?v=1785457398"}],"url":"https:\/\/bookhero.co.nz\/collections\/erika-hall.oembed","provider":"Book Hero","version":"1.0","type":"link"}