{"title":"Eric Davies","description":"\u003cp\u003eEric Davies offers insightful guides that delve into the core principles of business and entrepreneurship. His practical approach helps readers grasp essential marketing strategies and ways to drive business success with clarity and confidence.\u003c\/p\u003e\n\n\u003cp\u003eExpect clear, thoughtful advice that blends theory with actionable lessons, ideal for both seasoned professionals and those embarking on their entrepreneurial journey. Davies' work is a valuable resource for anyone keen to sharpen their marketing acumen and business understanding.\u003c\/p\u003e","products":[{"product_id":"7-lessons-in-marketing-by-eric-davies-9781399830676","title":"7 Lessons in Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA SHORT COURSE IN MARKETING BASICS.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e7 Lessons in Marketing\u003c\/em\u003e is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the competition.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eLesson 1:\u003c\/em\u003e What is marketing?\u003cbr\u003e\n\u003cem\u003eLesson 2:\u003c\/em\u003e Marketing and the customer\u003cbr\u003e\n\u003cem\u003eLesson 3:\u003c\/em\u003e Marketing information and marketing research\u003cbr\u003e\n\u003cem\u003eLesson 4:\u003c\/em\u003e Strategic marketing\u003cbr\u003e\n\u003cem\u003eLesson 5:\u003c\/em\u003e The marketing mix - product and price\u003cbr\u003e\n\u003cem\u003eLesson 6:\u003c\/em\u003e The marketing mix - place\u003cbr\u003e\n\u003cem\u003eLesson 7:\u003c\/em\u003e The marketing mix - promotion\u003c\/p\u003e\n\n\u003cp\u003eExplore the main themes and ideas in marketing, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. \u003cem\u003e7 Lessons in Marketing\u003c\/em\u003e is your fastest route to success.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eABOUT THE SERIES\u003c\/strong\u003e\u003cbr\u003e\n\u003cem\u003e7 Lessons\u003c\/em\u003e are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":48340623065324,"sku":"9781399830676","price":29.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781399830676-7-lessons-in-marketing-1.jpg?v=1789022384"}],"url":"https:\/\/bookhero.co.nz\/collections\/eric-davies.oembed","provider":"Book Hero","version":"1.0","type":"link"}