{"title":"Emma Perot","description":"\u003cp\u003eEmma Perot’s works delve into the intersection of cultural phenomena and media studies, offering insightful analyses grounded in contemporary society. Her writing, such as in \u003cem\u003eCommercialising Celebrity Persona\u003c\/em\u003e, explores the dynamics of fame and identity within educational and scholarly contexts.\u003c\/p\u003e\n\n\u003cp\u003eReaders interested in critical perspectives on popular culture and the commodification of public figures will find Perot’s books a thought-provoking resource. Her contributions enrich the discourse around media influence and celebrity culture with clarity and depth.\u003c\/p\u003e","products":[{"product_id":"commercialising-celebrity-persona-by-emma-perot-9781509966134","title":"Commercialising Celebrity Persona","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThis book investigates the commercialisation of celebrity persona in the UK, New York, and California.\u003c\/strong\u003e Interviews with 68 practitioners across the advertising, merchandising, film, and video game industries provide insight on the differences in approaches across jurisdictions, as well as the similarities caused by non-legal factors. Furthermore, the book addresses the developments in technology, social media, and social norms that have made collaboration attractive to maintain favour with fans.\u003c\/p\u003e\n\n\u003cp\u003eThe book considers how the extension of passing off in the UK to include persona rights impacts the dispute resolution and transactional spheres involved in the commercialisation of persona. It compares the industry landscape to that of the US, where the right of publicity has been recognised since 1953 and has gone as far as to protect ‘identity’. \u003cem\u003eCommercialising Celebrity Persona\u003c\/em\u003e argues that non-legal factors significantly impact the commercialisation of persona across the jurisdictions and interact with the law to encourage permission-based behaviours. However, there remains a divergence in the dispute resolution sphere.\u003c\/p\u003e\n\n\u003cp\u003eAnyone who is interested in the multi-million dollar business of celebrities as assets will benefit from this book.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47596025381100,"sku":"9781509966134","price":191.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781509966134-commercialising-celebrity-persona.jpg?v=1777913750"}],"url":"https:\/\/bookhero.co.nz\/collections\/emma-perot.oembed","provider":"Book Hero","version":"1.0","type":"link"}