{"title":"Emma Frances Bloomfield","description":"\u003cp\u003e\u003cstrong\u003eEmma Frances Bloomfield\u003c\/strong\u003e explores the compelling intersection between factual knowledge and narrative in her work. Her writing invites readers to consider how science and storytelling intertwine, enriching our understanding of the world through both rigorous inquiry and imaginative expression.\u003c\/p\u003e\n\n\u003cp\u003eExpect thoughtful, engaging books that challenge conventional boundaries and encourage reflection on how we comprehend and communicate complex ideas. Bloomfield’s works offer a fresh perspective for those intrigued by the dialogue between empirical evidence and creative narrative.\u003c\/p\u003e","products":[{"product_id":"science-v-story-by-emma-frances-bloomfield-9780520380820","title":"Science v. Story","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eUncovering common threads across types of science skepticism to show why these controversial narratives stick and how we can more effectively counter them through storytelling.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eScience v. Story\u003c\/em\u003e analyses four scientific controversies—climate change, evolution, vaccination, and COVID-19—through the lens of storytelling. Instead of viewing stories as adversaries to scientific practices, Emma Frances Bloomfield demonstrates how storytelling is integral to science communication. Drawing from narrative theory and rhetorical studies, \u003cem\u003eScience v. Story\u003c\/em\u003e examines scientific stories and rival stories, including disingenuous rival stories that undermine scientific conclusions and productive rival stories that work to make science more inclusive.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eScience v. Story\u003c\/em\u003e offers two tools to evaluate and build stories: narrative webs and narrative constellations. These visual mapping tools chart the features of a story (i.e., characters, action, sequence, scope, storyteller, and content) to locate opportunities for audience engagement. Bloomfield ultimately argues that we can strengthen science communication by incorporating storytelling in critical ways that are attentive to audience and context.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47427755835628,"sku":"9780520380820","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780520380820.jpg?v=1774767364"}],"url":"https:\/\/bookhero.co.nz\/collections\/emma-frances-bloomfield.oembed","provider":"Book Hero","version":"1.0","type":"link"}