{"title":"Emily Martin","description":"\u003cp\u003eEmily Martin’s works delve into the intricacies of human cognition and scientific inquiry, inviting readers to explore the fascinating intersections of mind and culture. With a thoughtful and analytical approach, her books offer a compelling examination of how experiments shape our understanding of psychology and behaviour.\u003c\/p\u003e\n\n\u003cp\u003eRooted in the \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e category, Martin’s titles serve as a valuable resource for those interested in the philosophy and practice of scientific research. Readers can expect insights that blend academic rigour with accessible prose, making complex concepts approachable and engaging.\u003c\/p\u003e","products":[{"product_id":"experiments-of-the-mind-by-emily-martin-9780691177311","title":"Experiments of the Mind","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eExperimental cognitive psychology research is a hidden force in our online lives. We engage with it, often unknowingly, whenever we download a health app, complete a Facebook quiz, or rate our latest purchase. How did experimental psychology come to play an outsized role in these developments? \u003cem\u003eExperiments of the Mind\u003c\/em\u003e considers this question through a look at cognitive psychology laboratories.\u003c\/p\u003e\n\n\u003cp\u003eEmily Martin traces how psychological research methods evolved, escaped the boundaries of the discipline, and infiltrated social media and our digital universe. Martin recounts her participation in psychology labs, and she conveys their activities through the voices of principal investigators, graduate students, and subjects. Despite claims of experimental psychology's focus on isolated individuals, Martin finds that the history of the field—from early German labs to Gestalt psychology—has led to research methods that are, in fact, highly social.\u003c\/p\u003e\n\n\u003cp\u003eShe shows how these methods are deployed online: amplified by troves of data and powerful machine learning, an unprecedented model of human psychology is now widespread—one in which statistical measures are paired with algorithms to predict and influence users' behaviour.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eExperiments of the Mind\u003c\/em\u003e examines how psychology research has shaped us to be perfectly suited for our networked age.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47558918832364,"sku":"9780691177311","price":59.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780691177311-experiments-of-the-mind.jpg?v=1776921887"}],"url":"https:\/\/bookhero.co.nz\/collections\/emily-martin.oembed","provider":"Book Hero","version":"1.0","type":"link"}