{"title":"Elliot Jay Stocks","description":"\u003cp\u003e\u003cstrong\u003eElliot Jay Stocks\u003c\/strong\u003e offers insightful works that delve into the art and craft of typography, exploring its universal principles with clarity and precision. His books are valuable resources for anyone passionate about design, visual communication, and the subtle art of arranging type.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect thoughtful discussions that bridge the gap between practical skill and cultural understanding, making his writing both informative and inspiring within the wider context of \u003cem\u003eArts \u0026amp; Culture\u003c\/em\u003e.\u003c\/p\u003e","products":[{"product_id":"universal-principles-of-typography-by-elliot-jay-stocks-9780760383384","title":"Universal Principles of Typography","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWe communicate with text every single day, but what does it mean to really understand type—to use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many ways designers can optimise how text is read and influence the way its message is understood—and yet so many designers miscommunicate without even realising it.\u003c\/p\u003e\n\n\u003cp\u003eRichly illustrated and easy to navigate, \u003cem\u003eUniversal Principles of Typography\u003c\/em\u003e pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, typography decisions.\u003c\/p\u003e\n\n\u003cp\u003eBuilding upon tried-and-tested principles from the world of print through to the very latest advances in browser technology, this book will equip you with everything you need to make the most informed typographic decisions in your design work today.\u003c\/p\u003e\n\n\u003cp\u003eFeatured principles are as diverse as:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCharacters \u0026amp; Glyphs\u003c\/li\u003e\n  \u003cli\u003eFont v. Typeface\u003c\/li\u003e\n  \u003cli\u003eHierarchy\u003c\/li\u003e\n  \u003cli\u003eInclusivity\u003c\/li\u003e\n  \u003cli\u003eOpenType\u003c\/li\u003e\n  \u003cli\u003ePairing type\u003c\/li\u003e\n  \u003cli\u003eRhythm\u003c\/li\u003e\n  \u003cli\u003eWeb fonts\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eEach principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.\u003c\/p\u003e\n\n\u003cp\u003eWith \u003cem\u003eUniversal Principles of Typography\u003c\/em\u003e, gain a deep understanding of the universal principles of typography and learn how to apply them across any work you do with type, from the simplest of documents to the most complex of cross-platform design systems.\u003c\/p\u003e\n\n\u003cp\u003eThe titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47433237561580,"sku":"9780760383384","price":79.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780760383384.jpg?v=1774765358"}],"url":"https:\/\/bookhero.co.nz\/collections\/elliot-jay-stocks.oembed","provider":"Book Hero","version":"1.0","type":"link"}