{"title":"Eliot Bates","description":"\u003cp\u003e\u003cstrong\u003eEliot Bates\u003c\/strong\u003e offers a thoughtful exploration of engineering principles, focusing on the intricate mechanics and design that shape modern technology. His works delve deep into the nuances of gears and machinery, presenting complex concepts with clarity and precision.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for readers intrigued by \u003cem\u003eEngineering \u0026amp; Technology\u003c\/em\u003e, Bates's writings combine technical insight with accessible explanations, making sophisticated topics engaging for both enthusiasts and professionals alike.\u003c\/p\u003e","products":[{"product_id":"gear-by-samantha-bennett-9780262551854","title":"Gear","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eA critical examination of the twenty-first century fetishisation of professional audio technologies, and how it led to a new social formation—gear cultures.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eGear\u003c\/em\u003e—mixing consoles, outboard effects processors, microphones. These are professional studio recording-related technological objects—the tools of the recording industry—yet their omnipresence in the broader music industries and prosumer markets transcends the entrenched pro audio engineer guild. In \u003cem\u003eGear: Cultures of Audio and Music Technologies\u003c\/em\u003e, authors Eliot Bates and Samantha Bennett ask: How does gear become gear? Why is it fetishised? And how is it even relevant in the predominantly digital twenty-first-century music technology landscape?\u003c\/p\u003e\n\n\u003cp\u003eThis multiscited, multicountry, multiplatform, and multiscalar study focuses on gear in the present day. The authors trace the life of gear from its underlying materialities, components, and interfaces to its manufacturing processes, its staging in sites including trade shows and message fora, and its reception through (gear) canons, heritage, and obdurance. This book implements a meticulous multimode methodology drawing upon more than twenty-five firsthand long-form interviews with audio industry professionals—including gear designers, users, and publishers—as well as new findings drawn from multiscited fieldwork, online discourse analysis, and visual ethnography.\u003c\/p\u003e\n\n\u003cp\u003eThe book examines the present-day prevalence of gear and the existence of its surrounding passionate, competitive, and sometimes bizarre gear cultures.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":47596465029356,"sku":"9780262551854","price":200.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780262551854-gear.jpg?v=1777926657"}],"url":"https:\/\/bookhero.co.nz\/collections\/eliot-bates.oembed","provider":"Book Hero","version":"1.0","type":"link"}