{"title":"Eli Broad","description":"\u003cp\u003eWelcome to our collection dedicated to Eli Broad, a visionary entrepreneur and philanthropist renowned for his candid insights into business and entrepreneurship. Known for his unconventional approaches, Broad's work offers invaluable guidance to those seeking to excel in the world of business.\u003c\/p\u003e\n\n\u003cp\u003eOne of the standout titles in this category is \u003cem\u003eThe Art of Being Unreasonable\u003c\/em\u003e. This book encapsulates Broad's belief in questioning the status quo and embracing an innovative mindset to achieve remarkable success. Through engaging anecdotes and clear advice, it inspires readers to think differently and pursue their ambitions with clarity and confidence.\u003c\/p\u003e\n\n\u003cp\u003eEli Broad's books are not merely instructional; they are a testament to the power of perseverance and bold decision-making. Whether you're an aspiring entrepreneur or an established business leader, you'll find his insights both practical and inspirational.\u003c\/p\u003e\n\n\u003cp\u003eDive into Eli Broad's collection to uncover the secrets of thriving in the dynamic world of business and entrepreneurship. His work is a must-read for anyone eager to learn from a master of transformation and leadership.\u003c\/p\u003e","products":[{"product_id":"the-art-of-being-unreasonable-by-eli-broad-9781118173213","title":"The Art of Being Unreasonable","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eUnorthodox success principles from a billionaire entrepreneur and philanthropist\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Art of Being Unreasonable\u003c\/em\u003e by Eli Broad demonstrates how \"unreasonable thinking\" has enabled him to build two Fortune 500 companies, accumulate personal billions, and utilize his wealth to revolutionise philanthropy. Broad's contributions include funding scientific research institutes, K-12 education reform, and several of the world's most esteemed contemporary art museums. Unlike \"reasonable\" people, who concoct reasons for why something new or different can't be done, this book reveals the \"unreasonable\" principles—from negotiation to risk-taking, from investing to hiring—that have driven Eli Broad to success.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eBroad was instrumental in the creation of the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum in downtown Los Angeles.\u003c\/li\u003e\n  \u003cli\u003eHis innovative approach to philanthropy has spawned scientific and medical research centres in genomic medicine and stem cell research.\u003c\/li\u003e\n  \u003cli\u003eAt Michigan State University, his alma mater, he endowed a full-time M.B.A. programme, and he and his wife have funded a new contemporary art museum on campus to benefit the broader region.\u003c\/li\u003e\n  \u003cli\u003eEli Broad founded KB Home and SunAmerica, both Fortune 500 companies.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIf you're trapped following the conventional path of \"reasonable\" people and not progressing, let Eli Broad show you the power of being unreasonable. Discover how far your next venture can go with the guidance of \u003cem\u003eThe Art of Being Unreasonable\u003c\/em\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854903267564,"sku":"9781118173213","price":47.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781118173213.jpg?v=1759258702"}],"url":"https:\/\/bookhero.co.nz\/collections\/eli-broad.oembed","provider":"Book Hero","version":"1.0","type":"link"}