{"title":"Elaine Wallace","description":"\u003cp\u003eElaine Wallace offers insightful works focused on branding, marketing, and business strategy. Her books provide practical guidance for building strong, memorable brands that resonate with audiences.\u003c\/p\u003e\n\n\u003cp\u003eReaders seeking clear, well-structured advice in the \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e category will find her writing both accessible and inspiring, ideal for professionals and students alike.\u003c\/p\u003e","products":[{"product_id":"creating-powerful-brands-by-leslie-de-chernatony-9781856178495","title":"Creating Powerful Brands","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe\u003c\/em\u003e definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.\u003c\/p\u003e\n\n\u003cp\u003eIn this influential textbook, de Chernatony, McDonald \u0026amp; Wallace:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSummarise the latest thinking and best practice in the domain of branding.\u003c\/li\u003e\n  \u003cli\u003eShow how branding theories are implemented in practice with all new real marketing campaigns.\u003c\/li\u003e\n  \u003cli\u003eBring the story up-to-date with a clear European focus.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eUndergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47605394473196,"sku":"9781856178495","price":132.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781856178495-creating-powerful-brands.jpg?v=1778130710"}],"url":"https:\/\/bookhero.co.nz\/collections\/elaine-wallace.oembed","provider":"Book Hero","version":"1.0","type":"link"}