{"title":"Eike Exner","description":"\u003cp\u003eWelcome to our collection dedicated to the works of \u003cem\u003eEike Exner\u003c\/em\u003e, a brilliant author and scholar whose contributions to the understanding of comics are both refreshing and insightful. Known for his exceptional work, particularly in exploring the origins and evolution of manga, Exner offers readers an engaging academic perspective on popular culture.\u003c\/p\u003e\n\n\u003cp\u003eIn his well-regarded book, simply titled \u003cstrong\u003eManga\u003c\/strong\u003e, Exner provides a deep dive into the world of Japanese comics, presenting a nuanced explanation of their development and cultural significance. His exploration extends beyond the conventional narratives, bringing forward intriguing insights that appeal to both manga enthusiasts and newcomers alike.\u003c\/p\u003e\n\n\u003cp\u003eWhile the books in our Exner collection may be listed under \u003cem\u003eUncategorised\u003c\/em\u003e, rest assured they hold a treasure of knowledge and fresh perspectives that are well worth the exploration. Whether you're a fan of manga or simply curious about comic history, Eike Exner's work offers a rich, authoritative, and accessible read that bridges the gap between entertainment and academia.\u003c\/p\u003e","products":[{"product_id":"manga-by-eike-exner-9780300280944","title":"Manga","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA groundbreaking story of Japanese comics from their nineteenth-century origins to the present day.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe immensely popular art form of manga, or Japanese comics, has made its mark across global pop culture, influencing film, visual art, video games, and more. This book is the first to tell the history of comics in Japan as a single, continuous story, focusing on manga as multipanel cartoons that show stories rather than narrate them.\u003c\/p\u003e\n\n\u003cp\u003eEike Exner traces these cartoons' gradual evolution from the 1890s until today, culminating in manga's explosion in global popularity in the 2000s and the current shift from print periodicals to digital media and smartphone apps.\u003c\/p\u003e\n\n\u003cp\u003eOver the course of this 130-year history, Exner answers questions about the origins of Japanese comics, the establishment of their distinctive visuals, and how they became such a fundamental part of the Japanese publishing industry. The book incorporates well-known examples such as \u003cem\u003eDragon Ball\u003c\/em\u003e and \u003cem\u003eSailor Moon\u003c\/em\u003e, as well as historical manga little known outside of Japan.\u003c\/p\u003e\n\n\u003cp\u003eThe book pays special attention to manga's structural development, examining the roles played not only by star creators but also by editors and major publishers such as Kōdansha that embraced comics as a way of selling magazines to different, often gendered, readerships.\u003c\/p\u003e\n\n\u003cp\u003eThis engaging narrative presents extensive new research, making it an essential read for enthusiasts and experts alike.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46796422578412,"sku":"9780300280944","price":71.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/175d0dd2ad16352bf5d2d7128db6df7f.jpg?v=1757141515"}],"url":"https:\/\/bookhero.co.nz\/collections\/eike-exner.oembed","provider":"Book Hero","version":"1.0","type":"link"}