{"title":"Edward F. Fischer","description":"\u003cp\u003eEdward F. Fischer’s works offer insightful explorations into the art and science behind everyday experiences, with a keen focus on cultural and educational perspectives. Readers can expect thoughtful analyses that deepen understanding through well-researched narratives and engaging prose.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for those interested in practical knowledge presented with academic rigour, Fischer’s books invite reflection on tradition and innovation alike, making complex subjects accessible and enriching for a curious mind.\u003c\/p\u003e","products":[{"product_id":"making-better-coffee-by-edward-f-fischer-9780520386969","title":"Making Better Coffee","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAn anthropologist uncovers how \"great coffee\" depends not just on taste, but also on a complex system of values worked out among farmers, roasters, and consumers.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWhat justifies the steep prices commanded by small-batch, high-end Third Wave coffees? \u003cem\u003eMaking Better Coffee\u003c\/em\u003e explores this question, looking at highland coffee farmers in Guatemala and their relationship to the trends that dictate what makes \"great coffee.\" Traders stress material conditions of terroir and botany, but just as important are the social, moral, and political values that farmers, roasters, and consumers attach to the beans.\u003c\/p\u003e\n\n\u003cp\u003eIn the late nineteenth century, Maya farmers were forced to work on the large plantations that colonised their ancestral lands. The international coffee market shifted in the 1990s, creating demand for high-altitude varietals—plants suited to the mountains where the Maya had been displaced. Edward F. Fischer connects the quest for quality among U.S. tastemakers to the lives and desires of Maya producers, showing how profits are made by artfully combining coffee's material and symbolic attributes. The result is a complex story of terroir and taste, quality and craft, justice and necessity, worth and value.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47431524188396,"sku":"9780520386969","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780520386969.jpg?v=1774557623"}],"url":"https:\/\/bookhero.co.nz\/collections\/edward-f-fischer.oembed","provider":"Book Hero","version":"1.0","type":"link"}