{"title":"Ediz Edip Akçay","description":"\u003cp\u003eWelcome to the collection of works by \u003cem\u003eEdiz Edip Akçay\u003c\/em\u003e, a distinguished author renowned for his insightful contributions to the realms of business and entrepreneurship. Dive into the intriguing world of \u003cstrong\u003eMarketing Technology\u003c\/strong\u003e, where Akçay unravels the complexities of the modern marketing landscape with clarity and precision.\u003c\/p\u003e\n\n\u003cp\u003eEdiz Edip Akçay's writings serve as an essential resource for anyone looking to navigate the ever-evolving business environment. With a focus on blending traditional marketing principles with cutting-edge technological advancements, Akçay's books are a treasure trove of knowledge for both budding entrepreneurs and seasoned professionals alike.\u003c\/p\u003e\n\n\u003cp\u003eEngage with Akçay's works to explore innovative strategies and gain a comprehensive understanding of marketing's technological facets. Whether you're starting your entrepreneurial journey or seeking to enhance your business acumen, Ediz Edip Akçay's collection promises to be an invaluable guide on your path to success.\u003c\/p\u003e","products":[{"product_id":"marketing-technology-by-ediz-edip-akcay-9781398625259","title":"Marketing Technology","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eHow can marketers adapt to and use emerging technologies in their marketing strategies? In this textbook, key technologies and innovations are explored to help students understand and develop impactful and innovative marketing strategies and campaigns.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn today's world, where digital platforms and technological advancements are at the forefront, marketers should not only understand these tools but also apply them to create engaging, innovative strategies. With this comprehensive approach, upper-level undergraduate and postgraduate students will be well-equipped to apply the knowledge and skills in developing innovative marketing strategies.\u003c\/p\u003e\n\n\u003cp\u003eFeatures include:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eChapters covering the entire spectrum of modern marketing, from the integration of AI and machine learning to the use of blockchain for transparency and trust in marketing.\u003c\/li\u003e\n  \u003cli\u003eGuidance on how to create immersive customer experiences using AR and VR, optimise campaigns with IoT data, and enhance engagement through voice search, smart speakers, and devices.\u003c\/li\u003e\n  \u003cli\u003eExploration of the latest trends and tools, including programmatic advertising, marketing automation, and neuromarketing.\u003c\/li\u003e\n  \u003cli\u003eExamination of the ethical considerations of using these technologies, ensuring that readers can navigate the complexities of modern marketing responsibly.\u003c\/li\u003e\n  \u003cli\u003eOnline resources of lecturer slides, practical tasks, and downloadable templates.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47306921509100,"sku":"9781398625259","price":107.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26706443482685.jpg?v=1771068876"}],"url":"https:\/\/bookhero.co.nz\/collections\/ediz-edip-akcay.oembed","provider":"Book Hero","version":"1.0","type":"link"}