{"title":"Eddie Perkin","description":"\u003cp\u003e\u003cstrong\u003eEddie Perkin\u003c\/strong\u003e offers insightful perspectives on finance and investment, exploring strategies that challenge conventional wisdom. His writing combines practical advice with a deep understanding of market behaviour, ideal for readers seeking thoughtful approaches to managing and growing wealth.\u003c\/p\u003e\n\n\u003cp\u003eThe collection, including titles like \u003cem\u003eRunning Against the Herd\u003c\/em\u003e, delves into contrarian investing and the psychology behind financial decision-making. Perkin’s work appeals to investors who value independent thinking and long-term planning in an ever-changing economic landscape.\u003c\/p\u003e","products":[{"product_id":"running-against-the-herd-by-eddie-perkin-9780231224147","title":"Running Against the Herd","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhy do smart, capable individuals and teams so often make poor decisions? \u003cem\u003eRunning Against the Herd\u003c\/em\u003e offers new answers to this question by blending insights from behavioural economics with hard-earned lessons from a two-decade-plus investing career.\u003c\/p\u003e\n\n\u003cp\u003eEddie Perkin draws on his extensive experience leading global investment teams to identify biases that shape our decisions, not just in markets and boardrooms but also in sports, gambling, and everyday life. He shows how mental shortcuts—from overconfidence and short-termism to groupthink—impair judgement and shares practical tools to counteract them. Through real-world examples and data from hundred-million-dollar investment decisions, Perkin demonstrates that success depends less on predicting the future than on designing teams and processes that challenge assumptions, welcome dissent, embrace uncertainty, and learn from mistakes.\u003c\/p\u003e\n\n\u003cp\u003eAccessibly written and deeply relevant beyond finance, this book reveals how anyone—investors, leaders, or professionals across fields—can improve their decision-making by understanding its underlying psychology. \u003cem\u003eRunning Against the Herd\u003c\/em\u003e provides a road map for thinking more clearly, working more collaboratively, and achieving better outcomes in a world of uncertainty.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":48038442828012,"sku":"9780231224147","price":49.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780231224147-running-against-the-herd.jpg?v=1785392946"}],"url":"https:\/\/bookhero.co.nz\/collections\/eddie-perkin.oembed","provider":"Book Hero","version":"1.0","type":"link"}