{"title":"DW Serdula","description":"\u003cp\u003eWelcome to the DW Serdula collection, where you can find essential resources that delve into the realms of \u003cem\u003eBusiness\u003c\/em\u003e and \u003cem\u003eEntrepreneurship\u003c\/em\u003e. DW Serdula is a renowned author, widely respected for his expert guidance on making the most out of professional networking platforms. His insightful writings offer readers valuable strategies to enhance their online presence and grow their careers.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable works is the highly acclaimed \u003cem\u003eLinkedIn Profile Optimization For Dummies\u003c\/em\u003e. This book is a comprehensive guide designed to help professionals from all industries optimize their LinkedIn profiles. With clear, actionable advice, Serdula breaks down complex concepts into manageable steps, ensuring you can effectively present your skills and expertise online. Whether you are looking to expand your professional network or seek new career opportunities, his guidance can be a game-changer.\u003c\/p\u003e\n\n\u003cp\u003eExplore the DW Serdula collection and discover trusted advice that can empower you to navigate the digital world of business with confidence and precision. Perfect for both budding entrepreneurs and seasoned professionals alike, these books are your gateway to mastering the art of professional self-presentation and networking success.\u003c\/p\u003e","products":[{"product_id":"linkedin-profile-optimization-for-dummies-by-dw-serdula-9781119651420","title":"LinkedIn Profile Optimization For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eGive your LinkedIn profile the makeover it deserves—and get the attention \u003cem\u003eyou\u003c\/em\u003e deserve.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLook at your profile: you \u003cem\u003eknow\u003c\/em\u003e it could be a little better. Too many LinkedIn users are just posting a basic CV and hoping for the offers to come flooding in, missing out on the incredible opportunity the platform offers to properly showcase their talents, products, and services to 610 million professionals in over 200 countries. LinkedIn is way more than a CV tool—to display your professional past and present—it’s also your career future and personal brand. Used to its fullest extent, it helps you demonstrate the unique value and culture you provide, the skills and aspirations that make you different, to get the outcomes you truly want. But how’s it done?\u003c\/p\u003e\n\n\u003cp\u003eProfile branding expert Donna Serdula pioneered the concept of LinkedIn Profile Optimization and through her website, LinkedIn-Makeover.com, has helped over 5000 professionals use LinkedIn to achieve increased success. In this guide, she applies that experience to help you use all of LinkedIn’s capabilities to meet your goals, whether they be job search, reputation management, or sales—including how to:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eCreate a memorable, successful profile\u003c\/li\u003e\n    \u003cli\u003eOptimise personal keywords\u003c\/li\u003e\n    \u003cli\u003eShowcase your experience, accomplishments, and unique value\u003c\/li\u003e\n    \u003cli\u003eUse LinkedIn features to grow your network and more\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eYou never get a second chance to make a first impression—and people are Googling you right now: Get a fresh online look and get results!\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46867499122924,"sku":"9781119651420","price":51.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/17461263482586.jpg?v=1759710643"}],"url":"https:\/\/bookhero.co.nz\/collections\/dw-serdula.oembed","provider":"Book Hero","version":"1.0","type":"link"}