{"title":"Duncan Koerber","description":"\u003cp\u003eDuncan Koerber’s works delve into the evolving landscape of communication and information, offering insightful analysis on how modern platforms shape public discourse. His writing combines sharp observation with clear explanation, making complex topics accessible to a broad audience.\u003c\/p\u003e\n\n\u003cp\u003eReaders interested in contemporary media, social trends, and the challenges of digital interaction will find his books thought-provoking and relevant. Koerber’s approach balances critical inquiry with practical understanding, enriching the Education \u0026amp; Reference category.\u003c\/p\u003e","products":[{"product_id":"crisis-in-a-tweet-by-duncan-koerber-9781487524302","title":"Crisis in a Tweet","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eCrisis in a Tweet \u003c\/i\u003e\u003c\/b\u003e\u003cb\u003eexplores the alarming reality that a single social media post can unleash severe consequences for individuals and organisations alike.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eUnlike traditional emergencies caused by natural disasters or product failures, social media upheaval originates in the digital realm but leads to real world consequences  job losses, reputational harm, and public shame  disproportionate to the original act. This book provides a comprehensive analysis of how social media platforms serve not just as communication tools but as environments for the emergence of crises. Drawing on case studies from platforms like X, Facebook, and YouTube, this book outlines a fundamental shift in media ecology, where everyday digital interactions become amplified into firestorms. It investigates key drivers of this trend, including the democratisation of crisis creation, the amplified effects of online mobs, and the rise of partisan communities weaponising outrage.\u003c\/p\u003e\u003cp\u003eFrom the unearthing of old posts to viral hashtag movements fueling global reputational attacks, this book explains how digital crises differ from traditional ones and why society assigns them outsized significance. Rather than advocating for more regulation and prevention, \u003ci\u003eCrisis in a Tweet \u003c\/i\u003ecalls for a cultural shift in how we perceive and respond to online controversies.\u003c\/p\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47932138225900,"sku":"9781487524302","price":57.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781487524302-crisis-in-a-tweet.jpg?v=1783853719"}],"url":"https:\/\/bookhero.co.nz\/collections\/duncan-koerber.oembed","provider":"Book Hero","version":"1.0","type":"link"}