{"title":"Dr. Tunmin Catherine Jai","description":"\u003cp\u003e\u003cstrong\u003eDr. Tunmin Catherine Jai\u003c\/strong\u003e offers insightful works focused on the evolving landscape of retail and business education. Her writing delves into the intersection of fashion and omnichannel strategies, providing valuable perspectives for students and professionals alike.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect thoughtful explorations rooted in \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e, where practical concepts meet academic rigour. Her contributions serve as a guide to understanding modern commerce through a scholarly lens.\u003c\/p\u003e","products":[{"product_id":"omnichannel-retailing-for-the-fashion-business-by-dr-tunmin-catherine-jai-9781501377099","title":"Omnichannel Retailing for the Fashion Business","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eRetailing is an ever-changing facet in the fashion industry. Where brick-and-mortar used to reign supreme, digital is the current go-to for most consumers. \u003cem\u003eOmnichannel Retailing for the Fashion Business\u003c\/em\u003e makes this process more seamless and has become the industry standard.\u003c\/p\u003e\n\n\u003cp\u003eThis book covers both the strategic and practical sides of omnichannel retailing, with a focus on utilization of US-based e-commerce platforms. This textbook consists of three parts: Build - how to build an omnichannel retail business; Market - how to market via different digital marketing channels; and Operate - the operational side of omnichannel retailing.\u003c\/p\u003e\n\n\u003cp\u003eBy using industry examples, market reports, and company profiles, you will learn the business concepts and technologies that have evolved modern retailing in the era of the internet.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey Features Include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eA fashion or branding case study in every chapter\u003c\/li\u003e\n  \u003cli\u003eListing for retailing career opportunities for entry-level job titles and their responsibilities so students can learn where they may fit in the fashion industry\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSTUDIO Features Include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStudy smarter with self-assessment quizzes featuring scored results and personalised study tips\u003c\/li\u003e\n  \u003cli\u003eReview concepts with flashcards of essential vocabulary\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eInstructor Resources\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstructor’s Guide to help integrate the text into your classroom with sample syllabi and additional class activities\u003c\/li\u003e\n  \u003cli\u003eA test bank for every chapter\u003c\/li\u003e\n  \u003cli\u003ePowerPoint Slides for every chapter\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47463959003372,"sku":"9781501377099","price":176.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781501377099-omnichannel-retailing-for-the-fashion-business.jpg?v=1775037395"}],"url":"https:\/\/bookhero.co.nz\/collections\/dr-tunmin-catherine-jai.oembed","provider":"Book Hero","version":"1.0","type":"link"}