{"title":"Dr Rachel Lawes","description":"\u003cp\u003eDiscover the insightful world of \u003cem\u003eDr Rachel Lawes\u003c\/em\u003e, a leading figure in the field of semiotics, whose work brilliantly bridges the gap between academic theory and practical application in business. Dr Lawes is renowned for her capacity to unravel complex concepts and present them in a manner that is both accessible and engaging for professionals across various industries.\u003c\/p\u003e\n\n\u003cp\u003eHer book, \u003cem\u003eUsing Semiotics in Marketing\u003c\/em\u003e, is a testament to her expertise, offering readers a comprehensive guide to understanding consumer behaviour and brand communication through the lens of semiotics. This work is especially beneficial for those involved in Business \u0026amp; Entrepreneurship, as it equips them with the tools needed to decipher the often hidden meanings in marketing signals, enabling them to craft more effective and resonant strategies.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are a seasoned marketer, an entrepreneur, or simply someone intrigued by the power of symbols and signs in communication, Dr Rachel Lawes' collection offers valuable insights that can transform your approach to business and marketing.\u003c\/p\u003e","products":[{"product_id":"using-semiotics-in-marketing-by-dr-rachel-lawes-9781398607644","title":"Using Semiotics in Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eSemiotics is the new superpower for marketers. This new edition sheds new light on consumers and the world they live in, stimulates creativity and innovation, guides brand strategy, and finds solutions to a plethora of marketing problems.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eUsing Semiotics in Marketing\u003c\/em\u003e will help marketers looking to launch new brands and reposition or rejuvenate established ones. In what can seem a complex and abstract field, this book is a clear and practical resource on how to seize the tremendous opportunity that semiotics offers. This book will cover key topics such as how to research using semiotics, semiotic tools for thinking and looking at images, language, and other semiotic signs.\u003c\/p\u003e\n\n\u003cp\u003eNewly updated, this second edition includes three brand new chapters on researching digital culture and applied semiotics looking at brand and branding and storytelling in marketing communications.\u003c\/p\u003e\n\n\u003cp\u003eWritten by one of the original founders of commercial semiotics, \u003cem\u003eUsing Semiotics in Marketing\u003c\/em\u003e outlines precisely what semiotics is, why it matters, and how it enables marketers to tap into consumers like never before. This results in better ads, websites, packaging, and social media content - ultimately driving brand growth and profits. It also demonstrates how to run a successful commercial semiotics project from commission and design right through to analysis of results.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855415333100,"sku":"9781398607644","price":66.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398607644.jpg?v=1759267740"}],"url":"https:\/\/bookhero.co.nz\/collections\/dr-rachel-lawes.oembed","provider":"Book Hero","version":"1.0","type":"link"}