{"title":"Dr Philip Seargeant","description":"\u003cp\u003eDr Philip Seargeant explores the dynamic relationship between language, communication, and society, offering insightful perspectives on how narratives shape political and cultural discourse. His works delve into the evolving nature of language, considering both contemporary trends and future possibilities.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect thoughtful analysis grounded in education and reference, ideal for those interested in linguistics, media studies, and the art of storytelling in modern contexts. \u003cem\u003eThe Art of Political Storytelling\u003c\/em\u003e and \u003cem\u003eThe Future of Language\u003c\/em\u003e exemplify his clear and engaging approach to complex ideas.\u003c\/p\u003e","products":[{"product_id":"the-future-of-language-by-dr-philip-seargeant-9781350538474","title":"The Future of Language","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eWill language as we know it cease to exist?\u003c\/strong\u003e \u003cstrong\u003eWhat could this mean for the way we live our lives?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eShining a light on the technology currently being developed to revolutionise communication, \u003ci\u003eThe Future of Language\u003c\/i\u003e distinguishes myth from reality and superstition from scientifically-based prediction as it plots out the importance of language and raises questions about its future.\u003c\/p\u003e\n\n\u003cp\u003eFrom the rise of artificial intelligence and speaking robots, to brain implants and computer-facilitated telepathy, language and communications expert Philip Seargeant surveys the development of new digital ‘languages’, such as emojis, animated gifs and memes, and investigates how conventions of spoken and written language are being modified by new trends in communication.\u003c\/p\u003e\n\n\u003cp\u003eFrom George Orwell’s fictional predictions in \u003ci\u003eNineteen Eighty-Four\u003c\/i\u003e to the very real warnings of climate activist Greta Thunberg, Seargeant explores language through time, traversing politics, religion, philosophy, literature, and of course technology, in the process. Tracing how previous eras have imagined the future of language, from the Bible to the works of H. G. Wells, and from \u003ci\u003eStar Wars\u003c\/i\u003e to \u003ci\u003eStar Trek\u003c\/i\u003e, the book reveals how perfecting language and communication has always been a vital component of utopian dreams of the future.\u003c\/p\u003e\n\n\u003cp\u003eQuestioning the potential ramifications of recent and future developments in communication on society and its ideals, \u003ci\u003eThe Future of Language\u003c\/i\u003e is a no holds barred investigation into the state of civilisation and the impact that changes in language could have on our lives.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47428256792812,"sku":"9781350538474","price":32.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781350538474.jpg?v=1774497334"},{"product_id":"the-art-of-political-storytelling-by-dr-philip-seargeant-9781350266148","title":"The Art of Political Storytelling","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eNow in paperback and with a new Afterword offering insights into the events of 2020 and early 2021, including the pandemic, global protests, racial justice debates and the US presidential election, this book provides an original and compelling way of understanding the chaotic world of today’s politics. In our post-truth world, tapping into people’s emotions has proved far more effective than rational argument — and, as Seargeant argues, the most powerful tool for manipulating emotions is a gripping narrative.\u003c\/p\u003e\n\n\u003cp\u003eFrom Trump’s America to Brexit Britain, weaving a good story, featuring fearless protagonists, challenging quests against seemingly insurmountable odds, and soundbite after soundbite of memorable dialogue has been at the heart of political success. So does an understanding of the art of storytelling help explain today’s successful political movements? Can it translate into a blueprint for victory at the ballot box?\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Art of Political Storytelling\u003c\/em\u003e looks at how stories are created, shared and contested, illuminating the pivotal role that persuasive storytelling plays in shaping our understanding of the political world we live in. By mastering the tools and tricks of narrative, and evaluating the language and rhetorical strategies used to craft and enact them, Seargeant explains how and why today’s combination of new media, populism and partisanship makes storytelling an ever more important part of the persuasive and political process.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47599090467052,"sku":"9781350266148","price":38.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/4389df775bfdbe632cb3f092b676677b.jpg?v=1778037683"}],"url":"https:\/\/bookhero.co.nz\/collections\/dr-philip-seargeant.oembed","provider":"Book Hero","version":"1.0","type":"link"}