{"title":"Dr Olga Gurova","description":"\u003cp\u003eDr Olga Gurova’s works explore the complex intersections between culture, media, and society with a sharp, analytical eye. Her writing often delves into contemporary phenomena such as fashion scandals, offering insightful perspectives grounded in thorough research and critical theory.\u003c\/p\u003e\n\n\u003cp\u003eReaders interested in education and reference will find her books both thought-provoking and accessible, providing valuable frameworks for understanding cultural narratives and social dynamics. Her approach challenges conventional thinking, making each title a compelling addition to academic and personal libraries alike.\u003c\/p\u003e","products":[{"product_id":"understanding-fashion-scandals-by-professor-annamari-vanska-9781350248977","title":"Understanding Fashion Scandals","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eAll publicity is good publicity? Perhaps not. In recent years, multiple local and global fashion brands have been called out for cultural appropriation, racism, misogyny, and even flirting with fascism.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eUnderstanding Fashion Scandals\u003c\/i\u003e is the first book to explore this changing landscape of contemporary fashion through case studies showing how ‘shock value’ lost its currency. The book focuses on the changes since the late-1970s and early 1980s, when brands like Calvin Klein and Benetton first used controversy as a promotional tool to build their brand identity, to the contemporary industry where avoiding social media backlash is critical to survival.\u003c\/p\u003e\n\n\u003cp\u003eAnalyzing the tactics brands including Burberry, Dior, Dolce \u0026amp; Gabbana and Prada adopt to avoid or mitigate scandals, Vänskä and Gurova map the fashion industry’s journey towards cultural sustainability.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47471871459564,"sku":"9781350248977","price":58.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/dfb7f8b1186cf339732c1d31541eb1bb.jpg?v=1775693143"}],"url":"https:\/\/bookhero.co.nz\/collections\/dr-olga-gurova.oembed","provider":"Book Hero","version":"1.0","type":"link"}