{"title":"Dr Natasha Evers","description":"\u003cp\u003eWelcome to the insightful world of Dr Natasha Evers, a distinguished author specialising in the realm of Business and Entrepreneurship. With her comprehensive expertise, Dr Evers delves deep into the dynamics of technology-driven entrepreneurship, making complex concepts accessible and engaging for readers of all backgrounds.\u003c\/p\u003e\n\n\u003cp\u003eDr Evers’ noteworthy contributions to the field include works such as \u003cem\u003eTechnology Entrepreneurship\u003c\/em\u003e, where she explores how technology continues to reshape the entrepreneurial landscape. Her writings are perfect for budding entrepreneurs, business students, and professionals who are eager to understand the intersection of technology and business.\u003c\/p\u003e\n\n\u003cp\u003eEach book in this collection is meticulously crafted to provide practical insights and innovative strategies that empower readers to navigate and succeed in the ever-evolving world of entrepreneurship. Whether you're looking to spark your startup journey or enhance your business acumen, Dr Natasha Evers' books offer invaluable guidance and inspiration.\u003c\/p\u003e","products":[{"product_id":"technology-entrepreneurship-by-james-cunningham-9781352011173","title":"Technology Entrepreneurship","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis second edition of the critically acclaimed core textbook provides students from technology and science-based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy, and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eTechnology Entrepreneurship\u003c\/em\u003e provides students with comprehensive guidance on the specialised field of ‘technopreneurship’. It provides the tools and frameworks required for managing, commercialising, and marketing technological innovation. With real-life examples and case studies from a range of countries and industries, it equips students with the understanding required to successfully launch their products.\u003c\/p\u003e\n\n\u003cp\u003eThis text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science, and computing technology programmes.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eNew to this edition:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAll chapters updated to reflect the evolution of theory and practice in the field\u003c\/li\u003e\n  \u003cli\u003eNew cases on digital entrepreneurship, growth, and scaling\u003c\/li\u003e\n  \u003cli\u003eExtended geographical coverage of case studies\u003c\/li\u003e\n  \u003cli\u003eEntrepreneurial practices updated to include recent research\u003c\/li\u003e\n  \u003cli\u003eStrategic context of business models, business growth and scaling, digital entrepreneurship, entrepreneurial marketing, organization design, and crowdfunding developed and updated\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46723326083308,"sku":"9781352011173","price":119.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9938223482669.jpg?v=1754672280"}],"url":"https:\/\/bookhero.co.nz\/collections\/dr-natasha-evers.oembed","provider":"Book Hero","version":"1.0","type":"link"}