{"title":"Douglas B. Laney","description":"\u003cp\u003eDouglas B. Laney’s work explores the strategic value of data in modern business, offering insightful frameworks for leveraging information as a critical asset. His writing delves into the intersection of data management, economics, and enterprise strategy, providing readers with practical approaches to transform data into measurable business outcomes.\u003c\/p\u003e\n\n\u003cp\u003eReaders interested in \u003cem\u003eInfonomics\u003c\/em\u003e and the evolving role of data in driving innovation and profitability will find Laney’s books both thought-provoking and applicable. His expertise appeals to business leaders and entrepreneurs seeking to harness data’s full potential in today’s competitive landscape.\u003c\/p\u003e","products":[{"product_id":"infonomics-by-douglas-b-laney-9781138090385","title":"Infonomics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eMany senior executives talk about information as one of their most important assets, but few behave as if it is. They report to the board on the health of their workforce, their financials, their customers, and their partnerships, but rarely the health of their information assets. Corporations typically exhibit greater discipline in tracking and accounting for their office furniture than their data.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eInfonomics\u003c\/i\u003e is the theory, study, and discipline of asserting economic significance to information. It strives to apply both economic and asset management principles and practices to the valuation, handling, and deployment of information assets. This book specifically shows:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCEOs and business leaders how to more fully wield information as a corporate asset\u003c\/li\u003e\n  \u003cli\u003eCIOs how to improve the flow and accessibility of information\u003c\/li\u003e\n  \u003cli\u003eCFOs how to help their organizations measure the actual and latent value in their information assets.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eMore directly, this book is for the burgeoning force of chief data officers (CDOs) and other information and analytics leaders in their valiant struggle to help their organizations become more \u003ci\u003einfosavvy\u003c\/i\u003e.\u003c\/p\u003e\n\n\u003cp\u003eAuthor Douglas Laney has spent years researching and developing \u003ci\u003eInfonomics\u003c\/i\u003e and advising organizations on the infinite opportunities to monetize, manage, and measure information. This book delivers a set of new ideas, frameworks, evidence, and even approaches adapted from other disciplines on how to administer, wield, and understand the value of information. \u003ci\u003eInfonomics\u003c\/i\u003e can help organizations not only to better develop, sell, and market their offerings, but to transform their organizations altogether.\u003c\/p\u003e\n\n\u003cp\u003e\"Doug Laney masterfully weaves together a collection of great examples with a solid framework to guide readers on how to gain competitive advantage through what he labels 'the unruly asset' – data. The framework is comprehensive, the advice practical and the success stories global and across industries and applications.\" \u003cb\u003eLiz Rowe, Chief Data Officer, State of New Jersey\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\"A must-read for anybody who wants to survive in a data-centric world.\" \u003cb\u003eShaun Adams, Head of Data Science, Betterbathrooms.com\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\"Phenomenal! An absolute must-read for data practitioners, business leaders, and technology strategists. Doug's lucid style has set a new standard in providing intelligible material in the field of information economics. His passion and knowledge on the subject exudes through his literature and inspires individuals like me.\" \u003cstrong\u003eRuchi Rajasekhar, Principal Data Architect, MISO Energy\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\"I highly recommend \u003ci\u003eInfonomics\u003c\/i\u003e to all aspiring analytics leaders. Doug Laney’s work gives readers a deeper understanding of how and why information should be monetized and managed as an enterprise asset. Laney’s assertion that accounting should recognize information as a capital asset is quite convincing and one I agree with. \u003ci\u003eInfonomics\u003c\/i\u003e enjoyably echoes that sentiment!\" \u003cb\u003eMatt Green, independent business analytics consultant, Atlanta area\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\"If you care about the digital economy, and you should, read this book.\" \u003cb\u003eTanya Shuckhart, Analyst Relations Lead, IRI Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47606252142828,"sku":"9781138090385","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/c0a47c6e16deab74cddc02062f7f4227.jpg?v=1778193107"}],"url":"https:\/\/bookhero.co.nz\/collections\/douglas-b-laney.oembed","provider":"Book Hero","version":"1.0","type":"link"}