{"title":"Doug Fletcher","description":"\u003cp\u003eWelcome to the inspiring world of Doug Fletcher, an esteemed author in the realm of \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e. Renowned for his insightful contributions to the understanding of client acquisition, Doug Fletcher guides readers through the complexities of the business world with clarity and precision.\u003c\/p\u003e\n\n\u003cp\u003eAmong his celebrated works, \"How Clients Buy\" offers a deep dive into the client purchasing journey, unraveling the intricacies of how purchasing decisions are made. This book is not only informative but also an essential read for anyone looking to enhance their approach to sales and client relationships.\u003c\/p\u003e\n\n\u003cp\u003eIn \"How to Win Client Business When You Don't Know Where to Start,\" Fletcher provides a comprehensive guide for those embarking on their entrepreneurial journey. This resourceful book equips readers with the necessary tools and strategies to attract and win clients, even for those just starting out.\u003c\/p\u003e\n\n\u003cp\u003eDoug Fletcher’s books are perfect companions for professionals seeking to elevate their careers and gain a competitive edge in the fast-paced business environment. Delve into his collection and transform the way you engage with clients and build your business.\u003c\/p\u003e","products":[{"product_id":"how-clients-buy-by-doug-fletcher-9781119434702","title":"How Clients Buy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eThe real-world guide to selling your services and bringing in business\u003c\/b\u003e\n\n\u003cp\u003e\u003ci\u003eHow Clients Buy\u003c\/i\u003e is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product,' you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job—not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or 'behind' when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling.\u003c\/p\u003e\n\n\u003cp\u003eThis book comes to the rescue with real, practical advice for selling what you do. You'll have to unlearn everything you know about sales, but then you'll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients.\u003c\/p\u003e\n\n\u003cp\u003eBusiness development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eGet the word out and make productive connections\u003c\/li\u003e\n  \u003cli\u003eDrop the fear of self-promotion and advertise your accomplishments\u003c\/li\u003e\n  \u003cli\u003eEarn potential clients' trust to build a lasting relationship\u003c\/li\u003e\n  \u003cli\u003eScrap the sales pitch in favour of honesty, positivity, and value\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWorking in the consulting and professional services fields comes with difficulties not encountered by those who sell tangible products. Services are often undervalued, and become among the first things to go when budgets get tight. It is now harder than ever to sell professional services, so your game must be on-point if you hope to out-compete the field. \u003ci\u003eHow Clients Buy\u003c\/i\u003e shows you how to level up and start winning the client list of your dreams.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854589481196,"sku":"9781119434702","price":71.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119434702.jpg?v=1759248091"},{"product_id":"how-to-win-client-business-when-you-dont-know-where-to-start-by-doug-fletcher-9781119676904","title":"How to Win Client Business When You Don't Know Where to Start","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDramatically grow your client base following pragmatic and insightful advice by bestselling author Doug Fletcher.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eHow to Win Client Business When You Don't Know Where to Start: A Rainmaking Guide for Consulting and Professional Services\u003c\/em\u003e serves as an invaluable and indispensable guide for everyone in the business of selling professional and consulting services. Author Doug Fletcher dives deeply into the five skills required to \"make it rain\":\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCreate Your Personal Brand Identity\u003c\/li\u003e\n  \u003cli\u003eDemonstrate Your Professional Expertise\u003c\/li\u003e\n  \u003cli\u003eBuild Your Professional Ecosystem\u003c\/li\u003e\n  \u003cli\u003eDevelop Trust-Based Relationships\u003c\/li\u003e\n  \u003cli\u003ePractice Everyday Success Habits\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eHow to Win Client Business When You Don't Know Where to Start\u003c\/em\u003e provides a masterclass in teaching the practical techniques and concrete strategies that professional services providers were never taught in school or on the job. Pragmatic lessons take the place of the vaguely defined principles found in competing books to turn readers from sales novices into rainmakers.\u003c\/p\u003e\n\n\u003cp\u003eWritten by the same celebrated author who brought readers the bestselling book \u003cem\u003eHow Clients Buy\u003c\/em\u003e, \u003cem\u003eHow to Win Client Business When You Don't Know Where to Start\u003c\/em\u003e is perfect for any professional services provider or consultant who seeks to dramatically increase their book of business.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854596657388,"sku":"9781119676904","price":54.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/ee2cdc1766bc485e09990b8d93d30aff.jpg?v=1759267886"}],"url":"https:\/\/bookhero.co.nz\/collections\/doug-fletcher.oembed","provider":"Book Hero","version":"1.0","type":"link"}