{"title":"Donna Serdula","description":"\u003cp\u003eWelcome to our collection of works by Donna Serdula, an acclaimed author and expert in the realm of professional networking and online identity management. Known for her insightful and practical approach, Donna Serdula specialises in helping individuals and businesses harness the power of LinkedIn to achieve their professional goals.\u003c\/p\u003e\n\n\u003cp\u003eDonna is the author of \u003cem\u003eLinkedIn Profile Optimization For Dummies\u003c\/em\u003e, a comprehensive guide that offers step-by-step instructions for enhancing your LinkedIn presence. Perfect for those in the business and entrepreneurship sectors, her books are designed to equip readers with strategies to optimise their profiles, connect with industry leaders, and build a strong professional brand.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're looking to make a career change, expand your business network, or simply enhance your professional digital footprint, Donna Serdula’s works provide valuable insights and actionable guidance. Explore her collection to transform your LinkedIn profile into a powerful tool for success.\u003c\/p\u003e","products":[{"product_id":"linkedin-profile-optimization-for-dummies-by-dw-serdula-9781119651420","title":"LinkedIn Profile Optimization For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eGive your LinkedIn profile the makeover it deserves—and get the attention \u003cem\u003eyou\u003c\/em\u003e deserve.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLook at your profile: you \u003cem\u003eknow\u003c\/em\u003e it could be a little better. Too many LinkedIn users are just posting a basic CV and hoping for the offers to come flooding in, missing out on the incredible opportunity the platform offers to properly showcase their talents, products, and services to 610 million professionals in over 200 countries. LinkedIn is way more than a CV tool—to display your professional past and present—it’s also your career future and personal brand. Used to its fullest extent, it helps you demonstrate the unique value and culture you provide, the skills and aspirations that make you different, to get the outcomes you truly want. But how’s it done?\u003c\/p\u003e\n\n\u003cp\u003eProfile branding expert Donna Serdula pioneered the concept of LinkedIn Profile Optimization and through her website, LinkedIn-Makeover.com, has helped over 5000 professionals use LinkedIn to achieve increased success. In this guide, she applies that experience to help you use all of LinkedIn’s capabilities to meet your goals, whether they be job search, reputation management, or sales—including how to:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eCreate a memorable, successful profile\u003c\/li\u003e\n    \u003cli\u003eOptimise personal keywords\u003c\/li\u003e\n    \u003cli\u003eShowcase your experience, accomplishments, and unique value\u003c\/li\u003e\n    \u003cli\u003eUse LinkedIn features to grow your network and more\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eYou never get a second chance to make a first impression—and people are Googling you right now: Get a fresh online look and get results!\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46867499122924,"sku":"9781119651420","price":51.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/17461263482586.jpg?v=1759710643"}],"url":"https:\/\/bookhero.co.nz\/collections\/donna-serdula.oembed","provider":"Book Hero","version":"1.0","type":"link"}