{"title":"Devin Bramhall","description":"\u003cp\u003eWelcome to the Devin Bramhall collection, where the art and science of B2B content marketing come alive. Devin Bramhall is a thought leader in the realm of business and entrepreneurship, offering keen insights into effective strategies that drive success. Her work, notably the acclaimed \u003cem\u003eB2B Content Marketing Strategy\u003c\/em\u003e, is revered for providing practical guidance to both budding marketers and seasoned professionals alike.\u003c\/p\u003e\n\n\u003cp\u003eDevin's approach combines industry expertise with a creative flair, delivering strategies that are not only actionable but also inspiring. Whether you're looking to enhance your knowledge or implement cutting-edge content techniques, this collection is an essential resource for anyone looking to excel in the fast-paced world of B2B marketing.\u003c\/p\u003e\n\n\u003cp\u003eDive into Devin Bramhall’s works today to unlock the potential of your content marketing efforts and propel your business forward.\u003c\/p\u003e","products":[{"product_id":"b2b-content-marketing-strategy-by-devin-bramhall-9781398622500","title":"B2B Content Marketing Strategy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAs B2B buyer behaviour, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanising B2B brands is crucial to long-term success. Secondly, we are now operating in a media-first world, so the existing content marketing playbooks are no longer effective or efficient.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eB2B Content Marketing Strategy\u003c\/em\u003e delivers mid-career marketers a comprehensive content marketing framework that delivers predictable and scalable growth for B2B companies. Providing a deep dive into how to use this strategy in your everyday work, this book will enable you to develop living audience profiles, choose the appropriate channels for your content and understand how to utilise technology to boost your content output.\u003c\/p\u003e\n\n\u003cp\u003eThis book shows marketers how to maximise ROI from content marketing by deploying a media and technology enabled, human-centric strategy that breaks down the long, complex buyer journeys typical of B2B marketing. This framework ensures you can optimise your efforts across owned, earned, and paid media channels, regardless of your resources.\u003c\/p\u003e\n\n\u003cp\u003eMarketers will learn how to build and nurture communities, create content plans that align with brand goals and understand which metrics to measure and how to measure them in order to showcase effectiveness. With a focus on what makes high-quality B2B content marketing and covering how you can overcome common challenges and roadblocks, this book will help you increase your reach and resonance with your customers, accelerating growth. Featuring real-world examples from early-stage startups to legacy enterprise brands such as Cisco, Help Scout and Navattic, this is the B2B marketers' ultimate guide to effective content marketing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46871343431916,"sku":"9781398622500","price":70.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26678853482685.jpg?v=1759875303"}],"url":"https:\/\/bookhero.co.nz\/collections\/devin-bramhall.oembed","provider":"Book Hero","version":"1.0","type":"link"}