{"title":"Dayna Rothman","description":"\u003cp\u003eDiscover the insightful works of Dayna Rothman, a respected authority in the field of business and entrepreneurship. Known for her expertise in lead generation and marketing, Dayna brings a wealth of knowledge to her writing. Her books, such as \u003cem\u003eLead Generation For Dummies\u003c\/em\u003e, offer practical strategies for businesses looking to enhance their customer acquisition efforts.\u003c\/p\u003e\n\n\u003cp\u003eDayna Rothman's works are celebrated for their clarity and actionable advice, making complex concepts accessible to readers of all levels. Whether you are a seasoned entrepreneur or just starting your journey, her books serve as essential guides in navigating the ever-evolving landscape of business marketing.\u003c\/p\u003e\n\n\u003cp\u003eEngage with Dayna Rothman’s comprehensive and educational content to elevate your business strategies and succeed in the competitive world of entrepreneurship.\u003c\/p\u003e","products":[{"product_id":"lead-generation-for-dummies-by-dayna-rothman-9781118816172","title":"Lead Generation For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eLearn how to get your message heard above the online noise\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is \"hot\". Follow the steps to create your own personalised lead generation plan and learn how to sidestep common pitfalls.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eLead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy.\u003c\/li\u003e\n    \u003cli\u003eTechniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events.\u003c\/li\u003e\n    \u003cli\u003eThis book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls.\u003c\/li\u003e\n    \u003cli\u003eProvides steps you can follow to create your own personalised lead generation plan.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eLead Generation For Dummies\u003c\/em\u003e is the extra edge you need to compete in today's technologically enhanced marketplace.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46867493388524,"sku":"9781118816172","price":64.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9108783482586.jpg?v=1759710474"}],"url":"https:\/\/bookhero.co.nz\/collections\/dayna-rothman.oembed","provider":"Book Hero","version":"1.0","type":"link"}