{"title":"Dawn Iacobucci","description":"\u003cp\u003eDawn Iacobucci's works delve deeply into the study of consumer behaviour, offering insightful analysis and practical frameworks for understanding purchasing patterns. Her books are essential reading for students and professionals seeking to grasp the intricacies of market dynamics and decision-making processes.\u003c\/p\u003e\n\n\u003cp\u003eRooted in \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e, Iacobucci’s texts combine academic rigour with clear explanations, making complex concepts accessible. Readers can expect comprehensive coverage of theories alongside real-world applications that illuminate the psychology of consumers.\u003c\/p\u003e","products":[{"product_id":"consumer-behaviour-1st-australia-and-new-zealand-edition-by-dawn-iacobucci-9781394328079","title":"Consumer Behaviour, 1st Australia and New Zealand Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eConsumer Behaviour\u003c\/i\u003e offers a concise and focused narrative that simplifies complex consumer behaviour concepts, presenting the subject in a clear and accessible way, specifically designed for students in marketing.\u003c\/p\u003e\n\n\u003cp\u003eIt emphasises practical applications and contemporary issues, such as the impact of social media and global trends. Australian and New Zealand examples and case studies are integrated throughout to ensure relevance to local students and provide a deeper understanding of key consumer behaviour principles.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47340696010988,"sku":"9781394328079","price":167.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/b94f24963d324aa1773f21a812a88f37.jpg?v=1772191511"},{"product_id":"consumer-behavior-by-ayalla-ruvio-9781119912415","title":"Consumer Behavior","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn \u003cem\u003eConsumer Behavior\u003c\/em\u003e, the authors deliver a cutting-edge examination of consumer behaviour, combining a thorough introduction to the subject with an overview of common and important consumer behaviours, contemporary social issues impacting consumer behaviour including social media, a global mindset of consumer behaviours, and the ethical aspects of consumer behaviour.\u003c\/p\u003e\n\n\u003cp\u003eThe authors draw on extensive consumer behaviour research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. \u003cem\u003eConsumer Behavior\u003c\/em\u003e is ideal for undergraduates, graduates, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAn easy-to-follow introduction to and overview of consumer behaviour.\u003c\/li\u003e\n  \u003cli\u003eThe consumer buying process.\u003c\/li\u003e\n  \u003cli\u003eA thoroughgoing focus on global, ethical, and social media issues relevant to consumer behaviour.\u003c\/li\u003e\n  \u003cli\u003eSupplementary materials for instructors, including PowerPoint slides and a Test Bank.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47462729253100,"sku":"9781119912415","price":192.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119912415-consumer-behavior.jpg?v=1775022489"}],"url":"https:\/\/bookhero.co.nz\/collections\/dawn-iacobucci.oembed","provider":"Book Hero","version":"1.0","type":"link"}