{"title":"David W. Guth","description":"\u003cp\u003eDavid W. Guth offers insightful guides on effective communication within the business world. His works, such as \u003cem\u003eStrategic Writing\u003c\/em\u003e, provide practical approaches to crafting clear, persuasive messages that resonate in professional settings.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect a focus on enhancing writing skills tailored to leadership, marketing, and entrepreneurship, helping businesses articulate their ideas with precision and impact.\u003c\/p\u003e","products":[{"product_id":"strategic-writing-by-charles-marsh-9781032461052","title":"Strategic Writing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFeaturing examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.\u003c\/p\u003e\n\n\u003cp\u003eThe book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle, or writing topic. This sixth edition features new and more diverse examples; additional references on legal and ethical guidance, technical tools, and other resources used by practising professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video, and user-generated content, as well as evolutions in mobile marketing and other emerging platforms.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eStrategic Writing, Sixth Edition\u003c\/i\u003e is an essential textbook for undergraduate courses in public relations, advertising, and strategic communication writing, particularly those that take a multidisciplinary approach.\u003c\/p\u003e\n\n\u003cp\u003eOnline resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and lecture slides. Students will find practice quizzes for each section; nine-step strategic writing process guidance with helpful links for each step; and examples, templates, and online articles demonstrating strategic writing in practice. Please visit \u003ca href=\"http:\/\/www.routledge.com\/cw\/hendershot\"\u003ewww.routledge.com\/cw\/hendershot\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47607824482540,"sku":"9781032461052","price":341.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/4b2390e246b23723c63a23cdb4a33430.jpg?v=1778187562"},{"product_id":"strategic-writing-by-charles-marsh-9781032461069","title":"Strategic Writing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFeaturing examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.\u003c\/p\u003e\n\n\u003cp\u003eThe book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle, or writing topic. This sixth edition features: new and more diverse examples; additional references on legal and ethical guidance, technical tools, and other resources used by practising professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video, and user-generated content as well as evolutions in mobile marketing and other emerging platforms.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eStrategic Writing, Sixth Edition\u003c\/i\u003e is an essential textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary approach.\u003c\/p\u003e\n\n\u003cp\u003eOnline resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and lecture slides. Students will find practice quizzes for each section; nine-step strategic writing process guidance with helpful links for each step; and examples, templates, and online articles demonstrating strategic writing in practice. Please visit www.routledge.com\/cw\/hendershot.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47607824646380,"sku":"9781032461069","price":207.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781032461069-strategic-writing.jpg?v=1778174921"}],"url":"https:\/\/bookhero.co.nz\/collections\/david-w-guth.oembed","provider":"Book Hero","version":"1.0","type":"link"}