{"title":"David V. Tennant","description":"\u003cp\u003eDavid V. Tennant's works offer insightful explorations into the field of \u003cstrong\u003eEngineering \u0026amp; Technology\u003c\/strong\u003e, with a particular emphasis on \u003cem\u003eproduct development\u003c\/em\u003e. His books delve into the practical and theoretical aspects of designing and bringing new products to market, blending technical expertise with strategic thinking.\u003c\/p\u003e\n\n\u003cp\u003eReaders seeking to deepen their understanding of innovation processes and technological advancement will find Tennant’s writing both clear and thought-provoking. His approach bridges the gap between engineering principles and real-world application, making complex topics accessible and relevant.\u003c\/p\u003e","products":[{"product_id":"product-development-by-david-v-tennant-9781119780137","title":"Product Development","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Development\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAn insightful development roadmap to help engineers and businesspeople successfully bring a product to market\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eProduct Development: An Engineer’s Guide to Business Considerations, Real-World Product Testing, and Launch,\u003c\/em\u003e accomplished project manager, engineer, and business strategist David V. Tennant delivers a comprehensive walkthrough of the full scope of product development activities, from initial business considerations to real-world product testing and launch. The book covers key product development considerations like determining the target market, working with a product development team, management challenges, funding, user identification, ergonomics, product design, testing, and launch.\u003c\/p\u003e\n\n\u003cp\u003eThe distinguished author presents the material in the form of practical, hands-on tutorials with case studies featuring large corporations and small- and mid-size firms. He also includes team exercises and question-and-answer features to help early-career and aspiring engineers acquire the interdisciplinary and inter-department coordination skills they’ll require to successfully bring a new product to market.\u003c\/p\u003e\n\n\u003cp\u003eReaders will learn about the critical roles played by the engineering, marketing, and finance departments, as well as each stage of the product development process. The book also includes:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eThorough introductions to product development and the role of the marketing group in product development, including corporate strategy, product and business plans, and marketing leadership.\u003c\/li\u003e\n    \u003cli\u003eComprehensive explorations of the role of the engineering group in product development, including functional areas led by engineers and engineering leadership.\u003c\/li\u003e\n    \u003cli\u003ePractical discussions of the core team and teamwork in product development, including executives’ roles, the role of the accounting department, and the identification of key stakeholders.\u003c\/li\u003e\n    \u003cli\u003eIn-depth examinations of how to move forward with product development after project approval.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for early- and mid-career engineers working in product-oriented companies, as well as marketers and other business professionals seeking to understand engineering best practices, \u003cem\u003eProduct Development\u003c\/em\u003e is the ideal reference for use in upper-level undergraduate \u003cem\u003eProduct Development\u003c\/em\u003e courses.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47464167309548,"sku":"9781119780137","price":175.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119780137-product-development.jpg?v=1775039532"}],"url":"https:\/\/bookhero.co.nz\/collections\/david-v-tennant.oembed","provider":"Book Hero","version":"1.0","type":"link"}