{"title":"David Snellenberg","description":"\u003cp\u003eWelcome to our collection of works by \u003cem\u003eDavid Snellenberg\u003c\/em\u003e, a distinguished author in the field of Business \u0026amp; Entrepreneurship. Snellenberg is celebrated for his insightful and practical approach to the world of advertising and marketing. His engaging writing style combines the precision of a seasoned adman with the creativity needed to thrive in today's competitive business landscape.\u003c\/p\u003e\n\n\u003cp\u003eOne of the highlights of this collection is the acclaimed book, \u003cem\u003eThink Like an Adman, Don't Act Like One\u003c\/em\u003e. In this essential read, Snellenberg delves into the mindset of successful advertising professionals, offering readers valuable strategies and techniques to elevate their marketing game without resorting to conventional or outdated practices.\u003c\/p\u003e\n\n\u003cp\u003eA must-have for anyone looking to enhance their understanding of business and advertising, David Snellenberg's works provide a fresh perspective on merging creativity with strategic thinking. Whether you're a budding entrepreneur or an established business leader, this collection offers essential insights to help you excel in your endeavours.\u003c\/p\u003e","products":[{"product_id":"think-like-an-adman-dont-act-like-one-by-david-snellenberg-9789063696351","title":"Think Like an Adman, Don't Act Like One","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eAdvertising is far more than a 30-second commercial on TV. It's everything you do to lure people into different behaviours, into other perspectives, or different options. You're advertising all day long. For yourself, your company or brand, your NGO, political party, or school. Your neighbourhood, city, or country. In every conceivable way.\u003c\/p\u003e\n\n\u003cp\u003eBy telling stories. Or twisting the facts. By making some things seem more attractive and others uglier. By sketching out an alternative. By stimulating people or discouraging them. And the nice thing about advertising is that everyone does it. But only a few are any good at it (just look around you).\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThink Like an Adman, Don't Act Like One\u003c\/em\u003e is for anyone who wants to learn how to seduce. A loved one, a colleague, a client or, indeed, a large group of people. And, once you've read this book, you won't have to be an advertiser to do it.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":46724004937964,"sku":"9789063696351","price":39.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3210663485415.jpg?v=1754707474"}],"url":"https:\/\/bookhero.co.nz\/collections\/david-snellenberg.oembed","provider":"Book Hero","version":"1.0","type":"link"}