{"title":"David Semmelroth","description":"\u003cp\u003eExplore the insightful works of David Semmelroth, a respected name in the world of \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e. His books serve as invaluable guides for today's marketing professionals, combining the power of data with practical marketing strategies.\u003c\/p\u003e\n\n\u003cp\u003eAmong his standout publications is the acclaimed \u003cem\u003eData Driven Marketing For Dummies\u003c\/em\u003e, which breaks down complex concepts into accessible, actionable advice. Whether you're a seasoned marketer or just starting out, this book offers a comprehensive understanding of how to leverage data to enhance marketing effectiveness.\u003c\/p\u003e\n\n\u003cp\u003eDavid Semmelroth's writing is recognised for its clarity and practicality, making his works essential reading for anyone looking to gain a competitive edge in the dynamic field of marketing. Delve into his collection to revolutionise your understanding of data-driven strategies and their impact on business success.\u003c\/p\u003e","products":[{"product_id":"data-driven-marketing-for-dummies-by-david-semmelroth-9781118615843","title":"Data Driven Marketing For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eEmbrace data and use it to sell and market your products\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eData is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. \u003cem\u003eData Driven Marketing For Dummies\u003c\/em\u003e helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently.\u003c\/p\u003e\n\n\u003cp\u003eIdentifying the common characteristics of customers who buy the same products from your company (or who might be likely to leave you)\u003c\/p\u003e\n\n\u003cp\u003eTips on using data to predict customer purchasing behaviour based on past performance\u003c\/p\u003e\n\n\u003cp\u003eUsing customer data and marketing analytics to predict when customers will purchase certain items\u003c\/p\u003e\n\n\u003cp\u003eInformation on how data collected can help with merchandise planning\u003c\/p\u003e\n\n\u003cp\u003eBreaking down customers into segments for easier market targeting\u003c\/p\u003e\n\n\u003cp\u003eBuilding a 360-degree view of a customer base\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eData Driven Marketing For Dummies\u003c\/em\u003e assists marketing professionals at all levels of business in accelerating sales through analytical insights.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854438158572,"sku":"9781118615843","price":51.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/98cb08a7829cf2ab4c5e89fadaa05a16.jpg?v=1759270174"}],"url":"https:\/\/bookhero.co.nz\/collections\/david-semmelroth.oembed","provider":"Book Hero","version":"1.0","type":"link"}