{"title":"David Sax","description":"\u003cp\u003eDavid Sax explores the evolving relationship between culture and commerce, revealing how traditional practices endure in a world increasingly dominated by digital technology. His works delve into the subtle forces shaping cultural trends and consumer habits, blending insightful history with contemporary analysis.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect thoughtful examinations of societal shifts through engaging narratives that highlight the power of analogue experiences and the individuals who influence taste and innovation. Sax’s writing offers a rich perspective on the intersection of history, culture, and commerce.\u003c\/p\u003e","products":[{"product_id":"the-tastemakers-by-david-sax-9781610395496","title":"The Tastemakers","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eTastemaker\u003c\/em\u003e, n. Anyone with the power to make you eat quinoa.\u003c\/p\u003e\n\n\u003cp\u003eKale, spicy sriracha sauce, Honeycrisp apples, cupcakes. These days, it seems we are constantly discovering a new food that will make us healthier, happier, or even somehow cooler. Chia seeds, after a brief life as a novelty houseplant and \u003cem\u003eI Love the '80s\u003c\/em\u003e punchline, are suddenly a superfood. Not long ago, that same distinction was held by pomegranate seeds, açaí berries, and the fermented drink known as kombucha. So what happened? Did these foods suddenly cease to be healthy a few years ago? And by the way, what exactly is a “superfood” again?\u003c\/p\u003e\n\n\u003cp\u003eIn this eye-opening, witty work of reportage, David Sax uncovers the world of food trends: Where they come from, how they grow, and where they end up. Travelling from the South Carolina rice plot of America's premier grain guru to Chicago's gluttonous Baconfest, Sax reveals a world of influence, money, and activism that helps decide what goes on your plate. On his journey, he meets entrepreneurs, chefs, and even data analysts who have made food trends a mission and a business.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Tastemakers\u003c\/em\u003e is full of entertaining stories and surprising truths about what we eat, how we eat it, and why.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46851492085996,"sku":"9781610395496","price":39.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9888773482761.jpg?v=1759100375"},{"product_id":"the-revenge-of-analog-by-david-sax-9781610398213","title":"The Revenge of Analog","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eA funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the \u003cem\u003eRevenge of Analog\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003eDavid Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas.\u003c\/p\u003e\n\n\u003cp\u003eSax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life - and the robust future of the real world outside it.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47600213000428,"sku":"9781610398213","price":34.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781610398213-the-revenge-of-analog.jpg?v=1777986670"}],"url":"https:\/\/bookhero.co.nz\/collections\/david-sax.oembed","provider":"Book Hero","version":"1.0","type":"link"}