{"title":"David L. Loudon","description":"\u003cp\u003eDavid L. Loudon’s works provide clear and practical insights into the world of business and marketing. His writing breaks down complex concepts, making topics such as market research accessible and engaging for both students and professionals.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect thorough guides that blend theory with real-world application, perfect for those seeking to deepen their understanding of business strategies and market analysis. Loudon's approach is straightforward, emphasising essential principles and effective techniques.\u003c\/p\u003e","products":[{"product_id":"the-essentials-of-marketing-research-by-bruce-wrenn-9780415899284","title":"The Essentials of Marketing Research","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIdentifying and assessing the ways in which changes in the marketing mix affect consumer behaviour is key to a successful marketing strategy.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Essentials of Marketing Research\u003c\/em\u003e guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSecondary research and data mining\u003c\/li\u003e\n  \u003cli\u003eInternet marketing research\u003c\/li\u003e\n  \u003cli\u003eQualitative and exploratory research\u003c\/li\u003e\n  \u003cli\u003eStatistical analysis\u003c\/li\u003e\n  \u003cli\u003eMarketing research ethics\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607939465452,"sku":"9780415899284","price":196.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780415899284-the-essentials-of-marketing-research.jpg?v=1778180577"}],"url":"https:\/\/bookhero.co.nz\/collections\/david-l-loudon.oembed","provider":"Book Hero","version":"1.0","type":"link"}