{"title":"David J. Muchow","description":"\u003cp\u003eWelcome to the collection of works by \u003cem\u003eDavid J. Muchow\u003c\/em\u003e, an esteemed author and expert in the realm of Business and Entrepreneurship. Known for his insightful guidance and innovative strategies, Muchow excels in turning the complex journey of starting a business into a comprehensible and rewarding venture.\u003c\/p\u003e\n\n\u003cp\u003eIn his acclaimed book, \u003cstrong\u003eThe 7 Secret Keys to Startup Success\u003c\/strong\u003e, Muchow provides practical advice and actionable steps for budding entrepreneurs. His writing demystifies the startup process, offering readers invaluable keys to unlock their business potential. Whether you're embarking on a new business journey or seeking to fortify your existing knowledge, Muchow's work is an indispensable resource.\u003c\/p\u003e\n\n\u003cp\u003eDiscover the profound wisdom and practical strategies David J. Muchow imparts, guiding aspiring entrepreneurs towards success amidst the dynamic landscape of business start-ups. His clarity, experience, and approachable style make these books an essential addition to any entrepreneur’s library.\u003c\/p\u003e","products":[{"product_id":"the-7-secret-keys-to-startup-success-by-david-j-muchow-9781510770645","title":"The 7 Secret Keys to Startup Success","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eFinally, a new kind of business startup book\u003c\/strong\u003e - packed full of practical advice plus essential legal information you really need but don't get in business school or anywhere else!\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe 7 Secret Keys to Startup Success\u003c\/em\u003e is the one book every entrepreneur should have. David J. Muchow, an award-winning, thirty-year serial entrepreneur and lawyer, gives you \u003cem\u003epractical legal and business advice\u003c\/em\u003e covering every aspect of entrepreneurship—and it's fun to read! It includes all the basics of building and growing a business—management, fundraising, marketing, intellectual property, and risk management—plus much more, like how to avoid the hidden mistakes that cause \"Startup Suicide\" and kill 80 percent of startups in the first year. There are also model legal forms and charts along with fun-to-read stories and examples.\u003c\/p\u003e\n\n\u003cp\u003eMuchow, who teaches law, business, and entrepreneurship at Georgetown University, has advised hundreds of businesses on how to succeed. The book reveals key mistakes that can kill businesses. For example, blogging about your new products can prevent getting a patent. And giving away too much equity and picking the wrong partners can be fatal. At the macro level, the book describes why the US should create a National Ecosystem to Support Startups (NESS) to increase our competitiveness, which could take startups from a concept to commercialization in just ninety days and speed up the patent process.\u003c\/p\u003e\n\n\u003cp\u003eThis unique guide, which focuses on both the business \u003cem\u003eand\u003c\/em\u003e legal aspects of startups, is a must-have for every aspiring entrepreneur, small business owner, startup incubator, student, and for business and law schools.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eThe 7 Secret Keys to Startup Success\u003c\/em\u003e, you will learn:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHow to cut legal expenses and manage lawyers\u003c\/li\u003e\n  \u003cli\u003eHow to fire employees and partners without getting sued\u003c\/li\u003e\n  \u003cli\u003ePatent, trademark, and copyright strategies and tricks\u003c\/li\u003e\n  \u003cli\u003eHow to raise money without SEC problems\u003c\/li\u003e\n  \u003cli\u003eHow to avoid the financial \"Valley of Death\"\u003c\/li\u003e\n  \u003cli\u003eWhat \u003cem\u003eto do\u003c\/em\u003e but also \u003cem\u003ewhat not to do\u003c\/em\u003e to avoid \u003cem\u003e\"startup suicide.\"\u003c\/em\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eBusiness books can be fun! Enjoy the many business stories, such as how Ivanka Trump was sued for trademark infringement over her Hettie Sandal design and Oprah Winfrey's battle to protect her intellectual property for \u003cem\u003eO Magazine\u003c\/em\u003e. At the end of each chapter are examples, inspired by Muchow's years as a foreign agent and federal prosecutor, which demonstrate the principles in that chapter. They're told by Professor Scooter Magee, the Startup Expert, as he helps startups prevent Startup Suicide and achieve success while fighting the CIA and others. Think Professor Indiana Jones in \u003cem\u003eRaiders of the Lost Ark\u003c\/em\u003e meets \u003cem\u003eBar Rescue\u003c\/em\u003e or \u003cem\u003eSilicon Valley\u003c\/em\u003e! Enjoy Scooter's adventures while learning the critical real-life startup legal and business lessons that can help you be successful.\u003c\/p\u003e\n\n\u003cp\u003eIn short, \u003cem\u003eThe 7 Secret Keys to Startup Success\u003c\/em\u003e is a new kind of startup book—it's like having both an expert attorney and a consultant by your side every step of the way on your startup's journey to success—while enjoying the ride!\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46723373596908,"sku":"9781510770645","price":54.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/24728703482725.jpg?v=1754674392"}],"url":"https:\/\/bookhero.co.nz\/collections\/david-j-muchow.oembed","provider":"Book Hero","version":"1.0","type":"link"}