{"title":"David Badre","description":"\u003cp\u003eWelcome to our collection dedicated to the brilliant neuroscientist and author, David Badre. Known for his enlightening work in the realm of cognitive neuroscience, David Badre offers readers an intriguing exploration of the human mind through his written works.\u003c\/p\u003e\n\n\u003cp\u003eIn this collection, you will find the thought-provoking book \u003cem\u003eOn Task\u003c\/em\u003e. This insightful book delves into the complexities of cognitive processes and decision-making, unveiling the mysteries of how our brains manage tasks and goals. By using engaging anecdotes and scientific evidence, Badre makes the intricate workings of the brain accessible to all readers.\u003c\/p\u003e\n\n\u003cp\u003eBadre's works are perfect for anyone keen on expanding their understanding of Science \u0026amp; Nature, particularly those fascinated by how our minds operate in day-to-day scenarios. Whether you are a student, a professional in the field, or simply a curious mind, David Badre's clear and approachable style makes his work a valuable addition to your library.\u003c\/p\u003e\n\n\u003cp\u003eExplore the fascinating world of cognitive neuroscience with David Badre’s writings and deepen your appreciation for the brain's incredible capabilities.\u003c\/p\u003e","products":[{"product_id":"on-task-by-david-badre-9780691234700","title":"On Task","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eA look at the extraordinary ways the brain turns thoughts into actions—and how this shapes our everyday lives.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eWhy is it hard to text and drive at the same time? How do you resist eating that extra piece of cake? Why does staring at a tax form feel mentally exhausting? Why can your child expertly fix the computer and yet still forget to put on a coat?\u003c\/p\u003e\n\n\u003cp\u003eFrom making a cup of coffee to buying a house to changing the world around them, humans are uniquely able to execute necessary actions. How do we do it? Or in other words, how do our brains get things done?\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eOn Task\u003c\/i\u003e, cognitive neuroscientist David Badre presents the first authoritative introduction to the neuroscience of cognitive control—the remarkable ways that our brains devise sophisticated actions to achieve our goals. We barely notice this routine part of our lives. Yet, cognitive control, also known as executive function, is an astonishing phenomenon that has a profound impact on our well-being.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on cutting-edge research, vivid clinical case studies, and examples from daily life, Badre sheds light on the evolution and inner workings of cognitive control. He examines issues from multitasking and willpower to habitual errors and bad decision making, as well as what happens as our brains develop in childhood and change as we age—and what happens when cognitive control breaks down. Ultimately, Badre shows that cognitive control affects just about everything we do.\u003c\/p\u003e\n\n\u003cp\u003eA revelatory look at how billions of neurons collectively translate abstract ideas into concrete plans, \u003ci\u003eOn Task\u003c\/i\u003e offers an eye-opening investigation into the brain's critical role in human behaviour.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"NewSouth Books","offers":[{"title":"Default Title","offer_id":46854726418668,"sku":"9780691234700","price":39.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/c02bdda87510ea7307f9e7fee911c481.jpg?v=1759265867"},{"product_id":"on-task-by-david-badre-9780691175553","title":"On Task","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA look at the extraordinary ways the brain turns thoughts into actions—and how this shapes our everyday lives.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWhy is it hard to text and drive at the same time? How do you resist eating that extra piece of cake? Why does staring at a tax form feel mentally exhausting? Why can your child expertly fix the computer and yet still forget to put on a coat? From making a cup of coffee to buying a house to changing the world around them, humans are uniquely able to execute necessary actions. How do we do it? Or in other words, how do our brains get things done?\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eOn Task\u003c\/i\u003e, cognitive neuroscientist David Badre presents the first authoritative introduction to the neuroscience of cognitive control—the remarkable ways that our brains devise sophisticated actions to achieve our goals. We barely notice this routine part of our lives. Yet, cognitive control, also known as executive function, is an astonishing phenomenon that has a profound impact on our well-being.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on cutting-edge research, vivid clinical case studies, and examples from daily life, Badre sheds light on the evolution and inner workings of cognitive control. He examines issues from multitasking and willpower to habitual errors and bad decision making, as well as what happens as our brains develop in childhood and change as we age—and what happens when cognitive control breaks down.\u003c\/p\u003e\n\n\u003cp\u003eUltimately, Badre shows that cognitive control affects just about everything we do. A revelatory look at how billions of neurons collectively translate abstract ideas into concrete plans, \u003ci\u003eOn Task\u003c\/i\u003e offers an eye-opening investigation into the brain's critical role in human behaviour.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"NewSouth Books","offers":[{"title":"Default Title","offer_id":46854726451436,"sku":"9780691175553","price":84.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780691175553.jpg?v=1759253137"}],"url":"https:\/\/bookhero.co.nz\/collections\/david-badre.oembed","provider":"Book Hero","version":"1.0","type":"link"}