{"title":"David Airey","description":"\u003cp\u003e\u003cstrong\u003eDavid Airey\u003c\/strong\u003e offers insightful explorations into the world of graphic design, focusing on the art and craft of creating compelling visual identities. His books guide readers through the creative process, blending thoughtful theory with practical advice for designers at all levels.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for those fascinated by \u003cem\u003eArts \u0026amp; Culture\u003c\/em\u003e, Airey’s works unravel the stories behind successful branding projects and reveal the careful consideration that shapes memorable logos. His writing is both accessible and inspiring, making complex design concepts approachable.\u003c\/p\u003e","products":[{"product_id":"identity-designed-the-process-by-david-airey-9780760384060","title":"Identity Designed: The Process","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eIdentity Designed\u003c\/em\u003e is an essential reference on the process of brand identity design, including examples from today's top designers.\u003c\/p\u003e\n\n\u003cp\u003eIn this comprehensive and insightful book, Airey guides you through the four fundamental stages of the design process: research, strategy, design, and implementation. Written for a diverse audience, from design students to professionals in a range of roles, his unique insights and practical advice will help you succeed in crafting and managing impactful visual identities.\u003c\/p\u003e\n\n\u003cp\u003eDrawing upon his expertise and extensive knowledge of the design profession, Airey not only shares lessons learned from projects he's worked on throughout his successful career, he also features compelling case studies from top-level design studios such as Frost*collective, Pentagram, Bond, Bielke\u0026amp;Yang, Manual, Dutchscot, and many more. These case studies serve as illuminating examples, showcasing the application of effective identity design principles in everyday contexts.\u003c\/p\u003e\n\n\u003cp\u003eWith its practical approach and thought-provoking analysis, \u003cem\u003eIdentity Designed: The Process\u003c\/em\u003e equips you with the essential knowledge and tools needed to develop enduring, distinctive identities. By emphasizing the symbiotic relationship between creativity and strategic thinking, Airey guides you through the process of designing identities that resonate, that convey a persuasive brand narrative, and that ultimately improve how businesses function.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a student or teacher looking for an updated reference, a professional designer wanting to grow and refine your skills, a design enthusiast seeking inspiration, a marketing expert needing to improve company communications, or a business owner aiming to enhance your brand's visual presence, \u003cem\u003eIdentity Designed: The Process\u003c\/em\u003e is an invaluable resource. It will help you make intentional creative choices to positively shape and transform the visual world around you.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46833173397740,"sku":"9780760384060","price":89.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/f315f8e08cd52d9028e27dcc9d7bbf2e.jpg?v=1758833608"},{"product_id":"identity-designed-by-david-airey-9781631595943","title":"Identity Designed","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003ePerfect for students of design, freelancers, and entrepreneurs looking to expand their understanding of effective design in business, \u003cem\u003eIdentity Designed\u003c\/em\u003e is the definitive guide to brand identities. \u003cem\u003eIdentity Designed\u003c\/em\u003e is redefining what it is to have a brand identity.\u003c\/p\u003e\n\n\u003cp\u003eWritten by best-selling writer and renowned designer, David Airey, this book includes a substantial collection of high-calibre projects from a variety of the world's most talented designers and design studios. You will see the history and importance of branding, a contemporary assessment of best practices, and how there's always more than one way to exceed client expectations.\u003c\/p\u003e\n\n\u003cp\u003eThis manual doesn't stop there, though. You will also see how to conduct research, define strategy, generate ideas, develop touchpoints, implement a style guide, and future-proof your designs.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eIdentity Designed\u003c\/em\u003e is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47430920110316,"sku":"9781631595943","price":89.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781631595943.jpg?v=1774558197"}],"url":"https:\/\/bookhero.co.nz\/collections\/david-airey.oembed","provider":"Book Hero","version":"1.0","type":"link"}