{"title":"Dave Chaffey","description":"\u003cp\u003e\u003cstrong\u003eDave Chaffey\u003c\/strong\u003e specialises in insightful works on digital marketing and strategic business planning. His books offer practical guidance for professionals looking to excel in the evolving online landscape, including effective marketing strategies and detailed frameworks for business growth.\u003c\/p\u003e\n\n\u003cp\u003eReaders will find clear, well-structured approaches to digital marketing and marketing plans, making complex concepts accessible and actionable. These titles are essential for anyone aiming to deepen their understanding of modern marketing within the broader context of business and entrepreneurship.\u003c\/p\u003e","products":[{"product_id":"marketing-plans-by-hugh-wilson-9781394177103","title":"Marketing Plans","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eThe latest edition of the leading and internationally bestselling text on marketing planning\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn the newly revised ninth edition of \u003ci\u003eMarketing Plans\u003c\/i\u003e, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing.\u003c\/p\u003e\n\n\u003cp\u003eThe authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eA best-practice, step-by-step process for coordinating marketing strategy and planning\u003c\/li\u003e\n    \u003cli\u003eMethods to create powerful, differentiated value propositions\u003c\/li\u003e\n    \u003cli\u003eTools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits\u003c\/li\u003e\n    \u003cli\u003eLessons from the leaders on how to embed world-class marketing within the organisation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for students and executives alike in marketing, sales, strategy, and general management, \u003ci\u003eMarketing Plans\u003c\/i\u003e, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854666191084,"sku":"9781394177103","price":95.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394177103.jpg?v=1759251289"},{"product_id":"digital-marketing-excellence-by-dave-chaffey-9780367444013","title":"Digital Marketing Excellence","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eNow in its sixth edition, the hugely popular \u003cem\u003eDigital Marketing Excellence\u003c\/em\u003e is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.\u003c\/p\u003e\n\n\u003cp\u003eWritten by two highly experienced digital marketing consultants, the book shows you how to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDraw up an outline integrated digital marketing plan\u003c\/li\u003e\n  \u003cli\u003eEvaluate and apply digital marketing principles and models\u003c\/li\u003e\n  \u003cli\u003eIntegrate online and offline communications\u003c\/li\u003e\n  \u003cli\u003eImplement customer-driven digital marketing as part of digital transformation\u003c\/li\u003e\n  \u003cli\u003eReduce costly trial and error\u003c\/li\u003e\n  \u003cli\u003eMeasure and enhance your digital marketing\u003c\/li\u003e\n  \u003cli\u003eLearn best practices for reaching and engaging your audiences using the key digital marketing platforms.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage.\u003c\/p\u003e\n\n\u003cp\u003eOffering a highly structured and accessible guide to a critical and far-reaching subject, \u003cem\u003eDigital Marketing Excellence, 6th edition\u003c\/em\u003e provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation.\u003c\/p\u003e\n\n\u003cp\u003eOnline resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47605597012204,"sku":"9780367444013","price":435.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780367444013-digital-marketing-excellence.jpg?v=1778134269"}],"url":"https:\/\/bookhero.co.nz\/collections\/dave-chaffey.oembed","provider":"Book Hero","version":"1.0","type":"link"}