{"title":"Danilo Zatta","description":"\u003cp\u003eExplore the insightful world of business strategy and entrepreneurship with our carefully curated collection of works by Danilo Zatta. Renowned for his expertise in pricing strategies, Zatta offers invaluable guidance for businesses looking to navigate the complexities of the modern market.\u003c\/p\u003e\n\n\u003cp\u003eAmong the highlights of this collection is \u003cem\u003eThe 10 Rules of Highly Effective Pricing\u003c\/em\u003e, a must-read for anyone involved in business and entrepreneurship. In this book, Zatta distils complex pricing concepts into actionable rules that can help businesses maximise their profitability and competitive edge.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a seasoned business leader or an aspiring entrepreneur, Danilo Zatta's works provide the tools and insights needed to make informed, strategic decisions. Dive into this collection to enhance your understanding of the intricate dynamics of pricing and unlock the potential of your business.\u003c\/p\u003e","products":[{"product_id":"the-10-rules-of-highly-effective-pricing-by-danilo-zatta-9781394195763","title":"The 10 Rules of Highly Effective Pricing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eTransform your organisation’s pricing strategy to take advantage of exciting new opportunities to unlock profitable growth.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eThe 10 Rules of Highly Effective Pricing\u003c\/i\u003e, renowned pricing strategist Danilo Zatta delivers an insightful and effective roadmap to taking control of your organisation’s monetisation strategies and boosting profits.\u003c\/p\u003e\n\n\u003cp\u003eThe author explains the 10 key elements to transform your price management, such as making pricing a CEO priority, instilling a culture of profit, selling value, differentiating prices, setting up the pricing governance, avoiding price wars and other rules to help capture opportunities for extraordinary profit and growth that companies not observing these rules simply miss out on.\u003c\/p\u003e\n\n\u003cp\u003eIn this authoritative yet easy-to-read book, you’ll explore inspiring case studies of real-world companies that have realised the tremendous potential of pricing transformation to unlock their firms’ latent profitability. You’ll also discover the foundational pricing concepts you need to understand if you aim to drive incredible results in your company’s top and bottom lines. This book also offers:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAll the necessary ingredients for a successful, company-wide pricing transformation\u003c\/li\u003e\n  \u003cli\u003eClear explanations of the key elements that determine successful pricing - and how to maximise profitability at the pricing level\u003c\/li\u003e\n  \u003cli\u003eStrategies for identifying present and future monetisation opportunities\u003c\/li\u003e\n  \u003cli\u003eTechniques for generating immediate wins, as well as strategies for generating long-term advantage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eA can’t-miss resource for managers, founders, executives, directors, and entrepreneurs with a stake in driving growth and profitability in their firms, \u003ci\u003eThe 10 Rules of Highly Effective Pricing\u003c\/i\u003e will also earn a place on the bookshelves of business and management students learning about contemporary pricing strategy.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e'Company marketers spend a lot of time on promotion and take pricing for granted. Zatta's new book \u003ci\u003eThe 10 Rules of Highly Effective Pricing\u003c\/i\u003e will help wake up company marketers to the profit coming from creative pricing.’\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e- \u003cstrong\u003ePhilip Kotler\u003c\/strong\u003e, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854893109484,"sku":"9781394195763","price":71.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394195763.jpg?v=1759258472"}],"url":"https:\/\/bookhero.co.nz\/collections\/danilo-zatta.oembed","provider":"Book Hero","version":"1.0","type":"link"}