{"title":"Dan Olsen","description":"\u003cp\u003eWelcome to the Dan Olsen collection, where you'll find insightful books that aim to transform the way you approach business and entrepreneurship. Dan Olsen is a respected name in the product management arena, known for his expertise in lean methodologies and product development strategies.\u003c\/p\u003e\n\n\u003cp\u003eOne of the standout works in this collection is \u003cem\u003eThe Lean Product Playbook\u003c\/em\u003e, a comprehensive guide that provides clear, step-by-step instructions on how to develop successful products. Whether you're a budding entrepreneur, a seasoned professional, or someone who is passionate about innovative business solutions, Dan Olsen's practical approaches will enlighten and inspire you to refine your product management skills.\u003c\/p\u003e\n\n\u003cp\u003eWith each book, Olsen empowers readers to embrace a lean mindset, helping them to efficiently identify what customers truly want and deliver extraordinary products that succeed in the market. Delve into his writings and equip yourself with the knowledge to navigate the ever-evolving landscape of business and entrepreneurship.\u003c\/p\u003e","products":[{"product_id":"the-lean-product-playbook-by-dan-olsen-9781118960875","title":"The Lean Product Playbook","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe missing manual on how to apply Lean Startup to build products that customers love\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe Lean Product Playbook\u003c\/i\u003e is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.\u003c\/p\u003e\n\n\u003cp\u003eThe Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.\u003c\/p\u003e\n\n\u003cp\u003eIf you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eDetermine your target customers\u003c\/li\u003e\n    \u003cli\u003eIdentify underserved customer needs\u003c\/li\u003e\n    \u003cli\u003eCreate a winning product strategy\u003c\/li\u003e\n    \u003cli\u003eDecide on your Minimum Viable Product (MVP)\u003c\/li\u003e\n    \u003cli\u003eDesign your MVP prototype\u003c\/li\u003e\n    \u003cli\u003eTest your MVP with customers\u003c\/li\u003e\n    \u003cli\u003eIterate rapidly to achieve product-market fit\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.\u003c\/p\u003e\n\n\u003cp\u003eEntrepreneurs, executives, product managers, designers, developers, marketers, analysts, and anyone who is passionate about building great products will find \u003ci\u003eThe Lean Product Playbook\u003c\/i\u003e an indispensable, hands-on resource.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855015366892,"sku":"9781118960875","price":70.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781118960875.jpg?v=1759261009"}],"url":"https:\/\/bookhero.co.nz\/collections\/dan-olsen.oembed","provider":"Book Hero","version":"1.0","type":"link"}