{"title":"D. B. Holt","description":"\u003cp\u003eWelcome to the D. B. Holt collection, a treasure trove for those keen on understanding the intricate world of branding and entrepreneurship. D. B. Holt is a prominent figure in the field of brand strategy, renowned for his insightful analysis and innovative approaches to creating iconic brands. His works combine academic rigour with practical insights, making them invaluable for both business students and seasoned professionals.\u003c\/p\u003e\n\n\u003cp\u003eAmong his celebrated works is \u003cem\u003eHow Brands Become Icons\u003c\/em\u003e, a cornerstone text that delves into the dynamics of how brands achieve cultural relevance and attain iconic status. By exploring case studies and real-world examples, Holt illuminates the pathways through which brands become an integral part of consumer lives, transcending their basic utility.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for anyone interested in Business \u0026amp; Entrepreneurship, the books in this collection offer a profound understanding of brand evolution and consumer engagement. Whether you're a budding entrepreneur looking to build a memorable brand, or a seasoned marketer eager to refine your strategy, D. B. Holt's books provide essential knowledge and inspiration.\u003c\/p\u003e\n\n\u003cp\u003eEngage with the ideas of D. B. Holt and discover how strategic narratives and cultural resonance can transform brands into icons that withstand the test of time.\u003c\/p\u003e","products":[{"product_id":"how-brands-become-icons-by-d-b-holt-9781578517749","title":"How Brands Become Icons","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eCoca-Cola\u003c\/em\u003e. \u003cem\u003eHarley-Davidson\u003c\/em\u003e. \u003cem\u003eNike\u003c\/em\u003e. \u003cem\u003eBudweiser\u003c\/em\u003e. Valued by customers more for what they symbolise than for what they do, products like these are more than brands—they are cultural icons.\u003c\/p\u003e\n\n\u003cp\u003eHow do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including \u003cem\u003eESPN\u003c\/em\u003e, \u003cem\u003eMountain Dew\u003c\/em\u003e, \u003cem\u003eVolkswagen\u003c\/em\u003e, \u003cem\u003eBudweiser\u003c\/em\u003e, and \u003cem\u003eHarley-Davidson\u003c\/em\u003e, this book presents the first systematic model to explain how brands become icons.\u003c\/p\u003e\n\n\u003cp\u003eDouglas B. Holt shows how iconic brands create \"identity myths\" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty—and outlines a distinctive set of \"cultural branding\" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers.\u003c\/p\u003e\n\n\u003cp\u003eUntil now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With \u003cem\u003eHow Brands Become Icons\u003c\/em\u003e, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands.\u003c\/p\u003e\n\n\u003cp\u003eDouglas B. Holt is associate professor of Marketing at Harvard Business School.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46721219789036,"sku":"9781578517749","price":83.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/54993482750.jpg?v=1754614119"}],"url":"https:\/\/bookhero.co.nz\/collections\/d-b-holt.oembed","provider":"Book Hero","version":"1.0","type":"link"}