{"title":"Cynthia M. Beath","description":"\u003cp\u003eWelcome to our collection of works by \u003cem\u003eCynthia M. Beath\u003c\/em\u003e, a renowned expert in the realm of business and entrepreneurship. Her insightful writings focus on the intricacies of data management and its paramount importance in contemporary business strategies. She is celebrated for making complex concepts accessible and engaging, empowering professionals to harness data effectively for organisational success.\u003c\/p\u003e\n\n\u003cp\u003eAmong her notable works is \u003cstrong\u003eData Is Everybody's Business\u003c\/strong\u003e, a must-read for those eager to delve into the world of data-driven decision-making. In this book, Beath expertly elucidates how data is not just a tool for analysts but a transformative resource for everyone within an organisation. Her guidance encourages a culture where data literacy becomes ubiquitous, driving innovation and competitive advantage.\u003c\/p\u003e\n\n\u003cp\u003eCynthia M. Beath's books are essential reads for anyone aspiring to enhance their business acumen, particularly in the dynamic field of data management. Her contributions are invaluable to both budding and seasoned entrepreneurs striving to stay ahead in the ever-evolving business landscape.\u003c\/p\u003e","products":[{"product_id":"data-is-everybodys-business-by-cynthia-m-beath-9780262552981","title":"Data Is Everybody's Business","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eData Is Everybody's Business\u003c\/em\u003e is a clear, engaging, evidence-based guide to monetising data, designed for everyone from employees to board members.\u003c\/p\u003e\n\n\u003cp\u003eMost organisations view data monetisation—converting data into money—too narrowly, focusing merely on selling data sets. However, data monetisation should be considered a core business activity for both commercial and non-commercial organisations. Within organisations, it's critical to have wide-ranging support for this pursuit. In \u003cem\u003eData Is Everybody's Business\u003c\/em\u003e, the authors offer a clear and engaging way for people across the entire organisation to understand data monetisation and make it happen.\u003c\/p\u003e\n\n\u003cp\u003eThe authors identify three viable ways to convert data into money: improving work with data, wrapping products with data, and selling information offerings. They explain when to pursue each option and how to succeed in doing so.\u003c\/p\u003e\n\n\u003cp\u003eKey features of the book include:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eGrounded in twenty-eight years of academic research, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)\u003c\/li\u003e\n  \u003cli\u003eDefinitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks\u003c\/li\u003e\n  \u003cli\u003eRich with detailed case studies\u003c\/li\u003e\n  \u003cli\u003eSupplemented by free MIT CISR website resources (\u003ca href=\"https:\/\/cisr.mit.edu\"\u003ecisr.mit.edu\u003c\/a\u003e)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIdeal for organisations engaged in data literacy training, data-driven transformation, or digital transformation, \u003cem\u003eData Is Everybody's Business\u003c\/em\u003e is the essential guide for helping everyone in the organisation—not just the data specialists—understand, get excited about, and participate in data monetisation.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46337437303020,"sku":"9780262552981","price":45.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/12642823482281.jpg?v=1743708185"}],"url":"https:\/\/bookhero.co.nz\/collections\/cynthia-m-beath.oembed","provider":"Book Hero","version":"1.0","type":"link"}