{"title":"Crystal Carter","description":"\u003cp\u003e\u003cstrong\u003eCrystal Carter\u003c\/strong\u003e offers insightful explorations into the rapidly evolving world of technology and science. Her work delves into contemporary themes such as artificial intelligence with clarity and authority, making complex subjects accessible and engaging for readers intrigued by the future of innovation.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect thoughtful analysis paired with practical perspectives that illuminate the impact of scientific advancements on society. Carter’s books invite us to reconsider how emerging technologies shape our world and challenge the established norms.\u003c\/p\u003e","products":[{"product_id":"the-new-rules-of-ai-search-by-crystal-carter-9781394399697","title":"The New Rules of AI Search","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eOptimize your brand visibility for AI-powered search engines and large language models\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eThe New Rules of AI Search: SEO for visibility in ChatGPT, Google Gemini and Generative Search\u003c\/em\u003e, Crystal Carter delivers a practical guide to optimising brand visibility across AI-powered platforms. As large language models transform how consumers discover products and services, traditional SEO strategies require fundamental updates to remain effective in this new search paradigm.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe New Rules of AI Search\u003c\/em\u003e explores the technical and strategic dimensions of generative engine optimisation. Crystal Carter examines how AI search platforms aggregate and present information differently than traditional search engines, providing actionable frameworks for ensuring your brand appears prominently when users query ChatGPT, Google Gemini, and similar platforms for recommendations and information.\u003c\/p\u003e\n\n\u003cp\u003eReaders will also discover:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSpecific techniques for structuring content that AI systems can easily understand, cite, and recommend to users seeking information\u003c\/li\u003e\n  \u003cli\u003eStrategies for building brand authority signals that large language models recognise and prioritise in their generated responses\u003c\/li\u003e\n  \u003cli\u003eMethods for monitoring and measuring your brand's visibility across multiple AI search platforms and generative interfaces\u003c\/li\u003e\n  \u003cli\u003ePractical approaches for adapting existing SEO infrastructure to meet the unique requirements of AI-powered discovery channels\u003c\/li\u003e\n  \u003cli\u003eFrameworks for anticipating future developments in generative search and positioning your brand ahead of algorithmic changes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eEssential for digital marketers, SEO professionals, brand managers, and business owners seeking to maintain competitive visibility, this guide provides the strategic foundation for succeeding as AI fundamentally transforms how consumers search for and discover information online.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":48038556893420,"sku":"9781394399697","price":47.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394399697-the-new-rules-of-ai-search.jpg?v=1785393707"}],"url":"https:\/\/bookhero.co.nz\/collections\/crystal-carter.oembed","provider":"Book Hero","version":"1.0","type":"link"}