{"title":"Craig Mathews","description":"\u003cp\u003e\u003cstrong\u003eCraig Mathews\u003c\/strong\u003e offers an insightful exploration into the art of fly fishing, blending practical advice with an appreciation for nature’s rhythms. His works, such as \u003cem\u003ePheasant Tail Simplicity\u003c\/em\u003e and \u003cem\u003eSimple Fly Fishing\u003c\/em\u003e, provide clear guidance for anglers seeking to refine their technique and deepen their connection to the sport.\u003c\/p\u003e\n\n\u003cp\u003eRooted in the sports genre, Mathews’ writing reflects a thoughtful approach that balances skill development with the simple joys of fishing. Readers can expect a blend of tradition and technique that appeals to both newcomers and seasoned fly fishermen alike.\u003c\/p\u003e","products":[{"product_id":"pheasant-tail-simplicity-by-mauro-mazzo-9781952338281","title":"Pheasant Tail Simplicity","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eTogether, these anglers have nearly 200 years of fly fishing experience. They've tried—and refined—it all, so you can catch fish anywhere, anytime, with just one type of fly.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eAngling aficionados and authors Yvon Chouinard, Craig Mathews, and Mauro Mazzo join together again to reveal the secret to successful fly fishing: the pheasant tail fly. In \u003cem\u003eSimple Fly Fishing\u003c\/em\u003e (Patagonia, 2014; 2018), they made the case for replacing unnecessary gear with knowledge and technique. Now, after years of continuing to experiment and simplify, they offer the next step: the feathers that can be used to tie any kind of fly: nymphs, dry flies, emergers, and beetles.\u003c\/p\u003e\n\n\u003cp\u003eConceived as an advanced follow-up to \u003cem\u003eSimple Fly Fishing\u003c\/em\u003e, \u003cem\u003ePheasant Tail Simplicity\u003c\/em\u003e focuses on essential fly patterns that all share one critical ingredient—pheasant tail. The book explores the techniques required to tie and present these flies to trout, anadromous, and saltwater species. More than just a guide, it challenges the industry norm that thousands of fly patterns are necessary to catch fish. Instead, it distils fly fishing to its core: one shared fly-tying ingredient, a handful of techniques, and a mindset that prioritises knowledge, craft, and creativity over all else.\u003c\/p\u003e\n\n\u003cp\u003eThe book includes 18 detailed fly recipes, with ingredients lists and step-by-step photos.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWet Fly Patterns: Flymph, Bead Head Flymph, Soft Hackle, Soft Hackle Dry Fly, Trico Spinner\u003c\/li\u003e\n  \u003cli\u003eNymph Patterns: Nymph, Bead Head Nymph, Jig, Red Tag, Caddis\u003c\/li\u003e\n  \u003cli\u003eDry Fly Patterns: Mayfly Emerger, Sparkle Dun, Mayfly Spinner, Iris Caddis, X Caddis, Zelon Midge, Foam Beetle\u003c\/li\u003e\n  \u003cli\u003eSaltwater Pattern: Bonefish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThen they tell how to use this one type of fly to catch any kind of fish. In concise text, with instructional photos throughout and QR codes that link to how-to videos for tying and fishing with these flies, this book and its techniques force you to rely on your skills and to be creative to be successful. You will catch fish as you never have before.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47471336554732,"sku":"9781952338281","price":62.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781952338281-pheasant-tail-simplicity.jpg?v=1775240410"},{"product_id":"simple-fly-fishing-revised-second-edition-by-craig-mathews-9781938340796","title":"Simple Fly Fishing (Revised Second Edition)","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eModern-day fly fishing, like much in life, has become exceedingly complex, with high-tech gear, a confusing array of flies and terminal tackle, accompanied by high-priced fishing guides. This book reveals that the best way to catch trout is simply, with a rod and a fly and not much else.\u003c\/p\u003e\n\n\u003cp\u003eThe wisdom in this book comes from a simpler time, when the premise was: the more you know, the less you need. It teaches the reader how to discover where the fish are, at what depth, and what they are feeding on. Then it describes the techniques needed to present a fly at that depth, make it look lifelike, and hook the fish.\u003c\/p\u003e\n\n\u003cp\u003eWith chapters on wet flies, nymphs, and dry flies, its authors employ both the tenkara rod as well as regular fly fishing gear to cover all the bases. Illustrated by renowned fish artist James Prosek, with inspiring photographs and stories throughout, \u003ci\u003eSimple Fly Fishing\u003c\/i\u003e reveals the secrets and the soul of this captivating sport.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eWinner, Guidebooks, Banff Mountain Book Competition 2014\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47598272479468,"sku":"9781938340796","price":54.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/d3f8a3663e4ee1487feeb3ae3270d2b1.jpg?v=1778026580"}],"url":"https:\/\/bookhero.co.nz\/collections\/craig-mathews.oembed","provider":"Book Hero","version":"1.0","type":"link"}