{"title":"Conor McGrath","description":"\u003cp\u003eConor McGrath offers insightful explorations into the evolving world of communication and public relations. His works delve into contemporary strategies that shape how organisations engage with their audiences, blending theory with practical analysis.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect a thoughtful examination of the intersections between business, media, and society, making his books essential for anyone interested in the dynamics of reputation management and strategic communication.\u003c\/p\u003e","products":[{"product_id":"rethinking-public-relations-by-kevin-moloney-9781138593657","title":"Rethinking Public Relations","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis new (third) edition of \u003cem\u003eRethinking Public Relations\u003c\/em\u003e continues the argument of previous editions that public relations is weak propaganda. However, while earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than just structural but also as having an important rhetorical component.\u003c\/p\u003e\n\n\u003cp\u003eIn this extensively revised edition, Moloney and McGrath dissect the nature of the modern PR industry, arguing that its idealised self-presentation should be replaced by a more realistic and credible defence of the societal value produced by advocacy and counter-advocacy. This book includes expanded coverage of PR’s impact on society (through areas such as CSR, sponsorship and community relations), its relationship with stakeholders, and its role in democratic debate and public policy making. It also considers the ways in which journalism has capitulated to PR in an era of ‘fake news’ and ‘churnalism’ and, in this new edition, the role of digital and social media is examined for the first time.\u003c\/p\u003e\n\n\u003cp\u003eMaintaining the rigorous and critical stance of previous editions, this new edition will also prove accessible to Master’s level and final-year undergraduate students studying public relations, media and communications studies. Additionally, it will be of great value to practitioners who seek to widen PR’s ‘voices’.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607510565100,"sku":"9781138593657","price":435.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/678a93f9e2600396b871af088af3b5a9.jpg?v=1778188781"}],"url":"https:\/\/bookhero.co.nz\/collections\/conor-mcgrath.oembed","provider":"Book Hero","version":"1.0","type":"link"}