{"title":"Collin Stewart","description":null,"products":[{"product_id":"the-terrifying-art-of-finding-customers-by-collin-stewart-9781774586136","title":"The Terrifying Art of Finding Customers","description":"In The Terrifying Art of Finding Customers, Collin Stewart  lays out the key principles that start ups need to follow. Starting  with the uncommon art of actually listening to prospective clients, he  leads you through the essential first step of getting great  product-market fit, and then what comes after that: actually selling.\n\nStewart  knows that while some founders, like him, have sales backgrounds,  others don't, and he covers the key practices of selling that  non-salespeople won't know. along with the key mistakes that salespeople  make when they find themselves running companies. Stewart brings  stories and insights from his own and others' experience to show what  great sales conversations do and don't look like, how to find new  clients, the stages of a sales process that actually works, how to  manage a sales team and sales pipeline.\n\nAn essential go-to guide  for entrepreneurs to understand the impact how strong product market fit  will have on their go to market efforts.","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":46978310799596,"sku":"9781774586136","price":40.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/22819353482819.jpg?v=1762896377"}],"url":"https:\/\/bookhero.co.nz\/collections\/collin-stewart.oembed","provider":"Book Hero","version":"1.0","type":"link"}