{"title":"Colin Hodge","description":"\u003cp\u003eWelcome to the Colin Hodge collection, an exceptional resource for anyone interested in the fast-paced world of business and entrepreneurship. Known for his authoritative insights, Colin Hodge is a luminary in the realm of startup strategies and growth hacking. His works are indispensable for entrepreneurs seeking to navigate the challenges of launching and expanding their businesses.\u003c\/p\u003e\n\n\u003cp\u003eAmong the standout titles in this collection is \u003cem\u003eOutrageous Startup Growth\u003c\/em\u003e, a staple read that delves into innovative strategies for skyrocketing your startup's success. This book is crafted for those who dare to think differently and are ready to embrace unconventional approaches to achieve remarkable growth.\u003c\/p\u003e\n\n\u003cp\u003eColin Hodge's writing style is engaging and accessible, making complex business concepts easy to understand and apply. Whether you're a budding entrepreneur or a seasoned business professional, his books provide valuable perspectives and actionable advice to help you thrive in the competitive business landscape.\u003c\/p\u003e\n\n\u003cp\u003eDive into the Colin Hodge collection to equip yourself with the knowledge and tools needed to turn your entrepreneurial dreams into reality. Happy reading!\u003c\/p\u003e","products":[{"product_id":"outrageous-startup-growth-by-colin-hodge-9781394387335","title":"Outrageous Startup Growth","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eCreate and market products that people can’t ignore using proven strategies from behavioural science.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eAre you ready to take your startup to the next level? Understanding user psychology is the difference between startups that go viral—and those that go splat. \u003cem\u003eOutrageous Startup Growth\u003c\/em\u003e is your playbook to adopt the mindset and strategies that drive explosive business success. Packed with real-world lessons, psychological insights, and actionable frameworks, this book is a must-read for entrepreneurs, product managers, and anyone looking to grow their business sustainably.\u003c\/p\u003e\n\n\u003cp\u003eColin Hodge, the co-founder of DOWN and creator of The Outrageous Growth Method, shares his hard-earned wisdom from scaling startups to over 100 million users, navigating high-stakes negotiations, and achieving successful exits. Hodge dives deep into the entrepreneurial mindset, teaching you how to embrace discomfort, build resilience, and learn from failures.\u003c\/p\u003e\n\n\u003cp\u003eWith nearly two decades of experience in the tech industry spanning the globe, Hodge distils the essence of startup success into two key areas: cultivating a growth mindset and engineering user psychology for business growth. This book is your blueprint for:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eHarnessing behavioural science to optimise acquisition, retention, and user value\u003c\/li\u003e\n    \u003cli\u003eCreating FOMO (Fear of Missing Out) to attract users and identify magic moments that lead to customer loyalty\u003c\/li\u003e\n    \u003cli\u003eDesigning experiences that nudge customer decisions towards success\u003c\/li\u003e\n    \u003cli\u003eUnveiling your competitors’ hidden psychological tactics and applying them using robust principles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhether it’s leveraging social proof, reducing friction, or crafting authentic branding, \u003cem\u003eOutrageous Startup Growth\u003c\/em\u003e equips you with the tools to build a product that users love—and can’t stop talking about.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47306925310188,"sku":"9781394387335","price":54.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/fa37ef90bd7c126d1097550f434c87b2.jpg?v=1771099983"}],"url":"https:\/\/bookhero.co.nz\/collections\/colin-hodge.oembed","provider":"Book Hero","version":"1.0","type":"link"}