{"title":"Cliff Bleszinski","description":"\u003cp\u003eDiscover the fascinating world of Cliff Bleszinski, a prominent figure in the gaming industry, whose memoirs promise to enthral readers with tales of creativity, ambition, and innovation. Best known for his monumental contributions to video game design, Cliff Bleszinski offers an insider's perspective on a dynamic and rapidly evolving industry.\u003c\/p\u003e\n\n\u003cp\u003eIn his book \u003cem\u003eControl Freak\u003c\/em\u003e, Bleszinski delves into his extraordinary journey, providing an honest and insightful reflection on his life and career. This candid recollection captures the highs and lows of his experiences, offering readers a unique understanding of the intricate balance between artistic vision and commercial success.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for fans of Biography and Memoir, Bleszinski's works offer a captivating narrative that is accessible yet richly detailed. Dive into the world of gaming from the vantage point of a true innovator, and explore the personal experiences that shaped one of the industry's most creative minds.\u003c\/p\u003e","products":[{"product_id":"control-freak-by-cliff-bleszinski-9781982149154","title":"Control Freak","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eThe designer of \u003ci\u003eUnreal\u003c\/i\u003e and \u003ci\u003eGears of War\u003c\/i\u003e offers an eye-opening personal account of the video game industry as it grew from niche hobby to hundred-billion-dollar enterprise.\u003c\/b\u003e\n\n\u003cp\u003eVideo games are dominating the planet. In 2020, they brought in $180 billion globally—nearly $34 billion in the United States alone. So who are the brilliant designers who create these stunning virtual worlds? Cliff Bleszinski—or CliffyB as he is known to gamers—is one of the few who’ve reached mythical, rock star status. In \u003ci\u003eControl Freak\u003c\/i\u003e, he gives an unvarnished, all-access tour of the business.\u003c\/p\u003e\n\n\u003cp\u003eToiling away in his bedroom, Bleszinski created and shipped his first game before graduating high school, and at just seventeen joined a fledgling company called Epic Games. He describes the grueling hours, obscene amounts of Mountain Dew and obsessive focus necessary to achieve his singular creative visions. He details Epic’s rise to industry leader, thanks largely to his work on bestselling franchises \u003ci\u003eUnreal\u003c\/i\u003e and \u003ci\u003eGears of War\u003c\/i\u003e (and, later, his input on a little game called \u003ci\u003eFortnite\u003c\/i\u003e), as well as his own awkward ascent from shy, acne-riddled introvert to sports car-driving celebrity rubbing shoulders with Bill Gates. As he writes, “No one is weirder than a nerd with money.”\u003c\/p\u003e\n\n\u003cp\u003eWhile the book is laced with such self-deprecating humour, Bleszinski also bluntly addresses the challenges that have long-faced the gaming community, including sexism and a lack of representation among both designers and the characters they create.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eControl Freak\u003c\/i\u003e is a hilarious, thoughtful, and inspiring memoir. Even if you don’t play games, you’ll walk away from this book recognising them as a true art form and appreciating the genius of their creators.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":46546336514284,"sku":"9781982149154","price":50.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/20101073482893.jpg?v=1749831507"}],"url":"https:\/\/bookhero.co.nz\/collections\/cliff-bleszinski.oembed","provider":"Book Hero","version":"1.0","type":"link"}