{"title":"Cinzia Bottini","description":"\u003cp\u003e\u003cstrong\u003eCinzia Bottini\u003c\/strong\u003e offers insightful explorations into the evolving world of animation and digital design. Her work delves into the techniques and theories behind \u003cem\u003eredesigning animation\u003c\/em\u003e, blending creativity with technical expertise to inspire both practitioners and enthusiasts.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect thoughtful analysis on the intersection of technology and visual storytelling, making her books essential for those interested in the future of computing and digital media. Bottini’s writing emphasises innovation while grounding ideas in practical applications within the field.\u003c\/p\u003e","products":[{"product_id":"redesigning-animation-by-cinzia-bottini-9780815381792","title":"Redesigning Animation","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe animation studio United Productions of America (UPA) was able to challenge Disney supremacy in the 1950s entertainment market by creating cutting-edge animated cartoons. UPA films express a simplified audiovisual language consisting of stylized layout designs, asymmetrical compositions, colours applied flatly and in contrast with each other, limited animation, and a minimalist use of sound effects. UPA artists developed this innovative style by assimilating those aesthetic features already expressed by Modern painters, graphic designers, and advertisers.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eRedesigning Animation\u003c\/em\u003e considers UPA films as Modern animations because they synthesise a common minimalist tendency that was occurring in US animation during the 1940s and 1950s. The book examines the conditions under which UPA studio flourished and the figure of its executive producer, Stephen Bosustow; the influence of Modernist stylistic features of painting, graphic design, and poster advertising on UPA animations; and UPA animated cartoons as case studies of a simplified audiovisual language that influenced 1950s-1960s international productions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eLooks at UPA's origins during the 1940s and postwar American stage, and how this influences later Modern movements and styles.\u003c\/li\u003e\n    \u003cli\u003eLearn about the production methods of UPA and its lasting graphic contribution to animation history.\u003c\/li\u003e\n    \u003cli\u003eDiscover how UPA audiovisual styles were born from the assimilation of Modern paintings, graphic art, and poster advertising.\u003c\/li\u003e\n    \u003cli\u003eExplores how UPA influenced animation in other parts of the world, including Romania, Russia, and Japan.\u003c\/li\u003e\n    \u003cli\u003eHighlights the impact UPA had on styles with famous international legends like Dušan Vukotić, Fyodor Khitruk, and Osamu Tezuka.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607486087404,"sku":"9780815381792","price":318.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/dc369b2cfd21f07bcfaa46200977d7df.jpg?v=1778189095"}],"url":"https:\/\/bookhero.co.nz\/collections\/cinzia-bottini.oembed","provider":"Book Hero","version":"1.0","type":"link"}