{"title":"Cindy Anderson","description":"\u003cp\u003eCindy Anderson is a distinguished author renowned for her insightful explorations in the realm of business and entrepreneurship. Her compelling narratives and practical advice make her works indispensable for anyone looking to deepen their understanding of thought leadership in the modern business landscape.\u003c\/p\u003e\n\n\u003cp\u003eAt the heart of Cindy's collection is \u003cem\u003eThe ROI of Thought Leadership\u003c\/em\u003e, a must-read for business professionals and entrepreneurs eager to harness the power of innovative thinking. This book provides readers with actionable strategies to leverage thought leadership for tangible business results, offering a unique perspective on how innovative ideas can drive financial success.\u003c\/p\u003e\n\n\u003cp\u003eWith a knack for breaking down complex concepts into accessible insights, Cindy Anderson’s writings are designed to equip readers with the tools they need to excel in competitive environments. Whether you're a seasoned executive or a budding entrepreneur, her books are a valuable addition to your library, helping you navigate the challenges of today's business world with confidence and acumen.\u003c\/p\u003e","products":[{"product_id":"the-roi-of-thought-leadership-by-cindy-anderson-9781394308910","title":"The ROI of Thought Leadership","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe power of corporate thought leadership, finally quantified through expansive rigorous empirical research\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart\u003c\/em\u003e reveals the findings of rigorous research conducted by authors Anthony Marshall and Cindy Anderson, leaders at IBM's Institute for Business Value (IBV). They surveyed more than 4,000 C-level executives—half CEOs, half CFOs, CSCOs, CTOs, and CIOs—to ask about their consumption of thought leadership content and the influence it has on their business purchase decisions and investments, as well as the use of generative AI in the production and consumption of thought leadership. The book also includes tools such as a “value calculator” that empowers every reader to assess the potential return for their specific organization.\u003c\/p\u003e\n\n\u003cp\u003eThis book reveals the surprising findings of the research and answers questions, such as:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHow many people consume thought leadership and in what form?\u003c\/li\u003e\n  \u003cli\u003eHow many CEOs and executives say they have made a purchase decision?\u003c\/li\u003e\n  \u003cli\u003eHow much corporate spending is driven by thought leadership?\u003c\/li\u003e\n  \u003cli\u003eHow are organizations that produce thought leadership materials perceived and how are they rewarded?\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eThe ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart\u003c\/em\u003e is an essential read for all business leaders seeking to finally understand the true business value of thought leadership initiatives.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855222657260,"sku":"9781394308910","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/4f34ea29f73240ec1a13f5ed5f6a9c60.jpg?v=1759279497"}],"url":"https:\/\/bookhero.co.nz\/collections\/cindy-anderson.oembed","provider":"Book Hero","version":"1.0","type":"link"}