{"title":"Chuka Onwumechili","description":"\u003cp\u003e\u003cstrong\u003eChuka Onwumechili\u003c\/strong\u003e explores the dynamic world of sports through the lens of communication and media. His work delves into how sport interacts with culture, society, and technology, offering readers an insightful understanding of the ways sports stories are told and consumed.\u003c\/p\u003e\n\n\u003cp\u003eReaders interested in sports studies will appreciate Onwumechili’s thoughtful examination of contemporary issues in sport communication, making complex themes accessible and engaging for both scholars and enthusiasts alike.\u003c\/p\u003e","products":[{"product_id":"sport-communication-by-chuka-onwumechili-9781138281868","title":"Sport Communication","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eSport is a global business. Now more than ever, sport communication professionals need to understand sport’s global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability, and national identity, this is an accessible, practical, and engaging guide to the essentials of sport communication.\u003c\/p\u003e\n\n\u003cp\u003eAimed to enhance learning at both undergraduate and postgraduate levels, each chapter contains special features tailored to meet the needs of students and instructors. These include learning objectives, chapter summaries, activities, reflections, discussion questions, recommended resource lists, and original cross-cultural case studies that demonstrate sport communication theories put into practice. Its twenty chapters explore communication in sport across all levels, from interpersonal communication and team building to strategic communications, and in all forms of media, from print and broadcast to social media.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSport Communication: An International Approach\u003c\/em\u003e is an essential text for any course on sport communication, sport business, or sport management.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607803412716,"sku":"9781138281868","price":376.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138281868-sport-communication.jpg?v=1778173944"}],"url":"https:\/\/bookhero.co.nz\/collections\/chuka-onwumechili.oembed","provider":"Book Hero","version":"1.0","type":"link"}