{"title":"Christine Daymon","description":"\u003cp\u003eChristine Daymon's works delve into the dynamic field of communication, offering insightful perspectives on \u003cem\u003equalitative research methods\u003c\/em\u003e as applied to public relations and marketing communications. Her books serve as essential guides for understanding the nuanced approaches to gathering and analysing data within these industries.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for students and professionals alike, Daymon's titles bridge theory and practice, enhancing knowledge in education and reference contexts. Readers can expect clear, methodical explorations that support the development of effective communication strategies grounded in robust research techniques.\u003c\/p\u003e","products":[{"product_id":"qualitative-research-methods-in-public-relations-and-marketing-communications-by-christine-daymon-9780415471176","title":"Qualitative Research Methods in Public Relations and Marketing Communications","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis second edition of \u003cem\u003eQualitative Research Methods in Public Relations and Marketing Communications\u003c\/em\u003e is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607477600492,"sku":"9780415471176","price":447.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780415471176-qualitative-research-methods-in-public-relations-and-marketing-communications.jpg?v=1778166728"}],"url":"https:\/\/bookhero.co.nz\/collections\/christine-daymon.oembed","provider":"Book Hero","version":"1.0","type":"link"}